by Gill Moodie (@GrubstreetSA) Understanding how the South African Audience Research Foundation (Saarf) puts together its research is difficult enough so if you’ve been scratching your head lately over the battle between the National Association of Broadcasters (NAB) and Saarf, then you are not alone.
The NAB – which represents the radio and television media owners – resigned recently from the Saarf board (as of the start of next year), leaving many in media wondering what this means for the future.