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South African Tourism with seven new agencies

EXCLUSIVE: South African Tourism awards account

  •   3 Feb 2020
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by MarkLives (@marklives) The marketing and communications account for South African Tourism (SA Tourism) has been awarded to seven different agencies across mutiple disciplines, with each further subcontracting to a black-owned agency.

MetropolitanRepublic becomes the creative agency, Grey Advertising gets strategy and The Mediashop will handle media strategy, planning and buying. Digital will be serviced by Digitas Liquorice; and communications — split into brand and corporate PR — will be serviced by Vuma Reputation Management and FleishmanHillard respectively. The B2B component will be handled by Demographica.

Subcontracted to black-owned agencies

As per the tender requirements, each agency has subcontracted 30% of its scope and billing to a small black-owned business. Grey Advertising has appointed TrendER Insights, MetropolitanRepublic is teaming up with The Rudeboy Collective, The Mediashop with BlackMarket Media, Digitas Liquorice with BWD Advertising, Vuma with Darkstar Advertising, FleishmanHillard with Ethicore Consulting and Advisory Solutions, and Demographica with 1215KA Studio.

The appointment of new agencies follows a lengthy tender process initiated in April 2019 and again in late June 2019. Expiry of the existing contract was on 30 September 2019. The incumbent agency is FCB Joburg.

“Opportunity to re-ernergise”

“I could not be more delighted with these appointments,” says Themba Khumalo, who was appointed chief marketing officer at SA Tourism in September last year (his second stint there). “Twenty-five years into our democracy, amid the rapid shift and uptake of the digital and social media world, we have been given an opportunity to re-energise our tourism proposition to the world, increase awareness and consideration of SA in our global hubs, to shape the reputation of our country and to make sure we reach our target of 21m arrivals by 2030.”

The agencies will officially commence work on the SA Tourism account as soon as contracting is concluded in February 2020.

See also

  • MarkLives newsletter 3 July 2019
  • SA Tourism out to tender

 

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Columns

  • #AdChamps – Kyle de Waal & Morgan Botha
    #AdChamps – Kyle de Waal & Morgan Botha
  • #AgencyLeaders – Most Admired Poll
    #AgencyLeaders – Most Admired Poll
  • #CoronavirusSA – Special Section
    #CoronavirusSA – Special Section
  • #CustomerFirst – Craig Hannabus
    #CustomerFirst – Craig Hannabus
  • #NotSoOrdinary – Taazima Kala-Essack
    #NotSoOrdinary – Taazima Kala-Essack
  • #TheInterlocker – Emma King
    #TheInterlocker – Emma King
  • #Transformers Transform 2020
    #Transformers Transform 2020
  • #WritersBlock – Tiffany Markman
    #WritersBlock – Tiffany Markman
  • An Accountant in Adland – Siwe Lawrence
    An Accountant in Adland – Siwe Lawrence
  • Big Q – MarkLives Panel
    Big Q – MarkLives Panel
  • Big Reads on MarkLives
    Big Reads on MarkLives
  • By Invitation Only – Motive
    By Invitation Only – Motive
  • Campaigns – MarkLives
    Campaigns – MarkLives
  • Circulation Data – ABC Analysis
    Circulation Data – ABC Analysis
  • Clicks ’n Tricks – Charlie Stewart
    Clicks ’n Tricks – Charlie Stewart
  • Curiosity – Marguerite Coetzee
    Curiosity – Marguerite Coetzee
  • Dear Radio – Paulo Dias
    Dear Radio – Paulo Dias
  • Extracts — Books & Research
    Extracts — Books & Research
  • Fair Exchange – Erna George
    Fair Exchange – Erna George
  • Hard Relate – David Alves
    Hard Relate – David Alves
  • Herding Words – Wendy Shepherd
    Herding Words – Wendy Shepherd
  • Hermaneutics – Herman Manson
    Hermaneutics – Herman Manson
  • Masterclass Notes – Johanna McDowell
    Masterclass Notes – Johanna McDowell
  • Media Redefined – Martin MacGregor
    Media Redefined – Martin MacGregor
  • Mission – Tom Fels
    Mission – Tom Fels
  • Press Pass – Carey Finn
    Press Pass – Carey Finn
  • Q5 – Carey Finn
    Q5 – Carey Finn
  • SA TV Ratings – MarkLives
    SA TV Ratings – MarkLives
  • Spotlight – MarkLives
    Spotlight – MarkLives
  • The Martini Shot – Bobby Amm
    The Martini Shot – Bobby Amm
  • The Power Report – Megan Power
    The Power Report – Megan Power
  • The Suit – Jason Harrison
    The Suit – Jason Harrison
  • Thinking B2B – Warren Moss
    Thinking B2B – Warren Moss
  • Watched – Richard Lord
    Watched – Richard Lord
  • WTF?! – Leigh Tayler
    WTF?! – Leigh Tayler
  • Young, Gifted & Killing It – Veli Ngubane
    Young, Gifted & Killing It – Veli Ngubane
  • Zeitgeist of Now – Jason Stewart
    Zeitgeist of Now – Jason Stewart
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