by MarkLives (@marklives) Nedbank has awarded its digital media services account to The Odd Number, following a competitive pitch process; the business was formerly held by The Mediashop. The win follows shortly on last month’s news that The Odd Number has become lead agency for Wimpy.
“The media landscape is constantly changing and, as a brand, we need to stay abreast of these trends to ensure that we reach our desired audience in an efficient and cost-effective manner through media-buying strategies,” says Khensani Nobanda, Nedbank Group marketing and corporate affairs group executive. “We believe that the appointment of The Odd Number will help us to drive and meet this objective.”
Transformation strategy
According to Tatiana Ndlovu, Nedbank head: group media, The Odd Number’s approach to performance media, rooted in strong conversion capabilities, is what attracted the bank to the agency. The account move is also aligned to Nedbank’s transformation strategy and a good culture fit.
“We’re extremely proud to partner with Nedbank,” says Xola Nouse, The Odd Number managing director. “With our ability to execute end-to-end strategy, creative, data and analytics, as well as our focus on one-on-one digital marketing, we will help the bank grow sales, lead innovation, win awards and, ultimately, dominate the market. And, by putting together a formidable team made up of industry experts, we will make sure the bank achieves its business objectives.”
One to watch
The Odd Number was co-founded by Sibusiso Sitole and Xola Nouse in 2015 and was named MarkLives’ South African agency to watch in 2018. It also received MarkLives’ 2017 Ad of the Year for its Inspired By My Constitution campaign for Brand South Africa. Co-founder Sitole was named as MarkLives’ most-admired creative leader in Jozi for 2017. Its client list includes Brand South Africa, BBC Worldwide, The Nelson Mandela Foundation and AB InBev.
*Correction 19 June 2018: The client list for The Odd Number was updated with more current information.
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