by Veli Ngubane. The Soweto-born and -raised strategist shares with us her routine for solving some complex brand problems through her kickass strategy.
Author archives: Simone Puterman
Gestalt: Coopetition vs attrition — it’s about the customer!
by Leeya Hendricks. A collaborative partnership isn’t simply a response to the power of competition; it recognises the power of the customer to take their business elsewhere.
#AgencyFocus: HKLM on building a pan-African agency
by Sabrina Forbes. Understanding the intricate cultural elements of each market has been a fundamental reason that HKLM has experienced the success it has in both East and West Africa.
Five tips for effective performance marketing on Facebook
by Skye Littlefield. Here are some techniques to ensure you’re reaching the right people on Facebook through performance marketing.
SA TV Ratings: SABC 3 — primetime top 20 for May 2019
by MarkLives. The hottest primetime shows on SABC 3 in South Africa revealed: TV ratings for May 2019.
Dear Radio: Fresh content could land you in trouble
by Paulo Dias. If a leading presenter can be sacrificed for sparking diverse content, what are youngsters getting into the game thinking right now?
Feminism is not a marketing strategy
by Leigh Tayler. What is, if any, a brand’s right to participate in the women’s movement or to leverage feminism in its communication?
Q5: Behind the rooi rose podcast, with Hannelie Diedericks [interview]
by Carey Finn. The magazine’s deputy editor talks us through the making of the first free Afrikaans women’s-interest podcast channel, rrRADIO, which launched recently.
Back2Basics: Your B2B brand — profit-pumping heart or transplant patient?
by Mark Eardley. I’m astonished that anybody didn’t already understand the massive commercial importance of brands in B2B.
#BrandFocus: Ackermans on owning the value-retail space, body positivity
by Sabrina Forbes. Not many companies in South Africa are able to say they’ve lasted over 100 years; value retailer Ackermans is one.