by MarkLives. This week we feature insight into Pernod Ricard SA’s 141 Responsible Drinking campaign by Publicis Machine and TinToy Productions.
Author archives: Simone Puterman
SA TV Ratings: SABC 1 — primetime top 20 for May 2019
by MarkLives. The hottest primetime shows on SABC 1 in South Africa revealed: TV ratings for May 2019.
Press Pass: Adriaan Basson on truth, investigation & intimidation
by Carey Finn. The News24 editor-in-chief shares insights into staying strong — and safe — in SA news journalism, where media freedom and truth are increasingly under threat.
Fair Exchange: Context is everything
by Erna George. Context gives meaning and, without this, you could make statements, deliver products or projects that are less relevant.
Q5: Millennials in management — meet Tanya Davis [interview]
by Carey Finn. The youngest-ever ECR brand and communications manager speaks to us about her fast career track, and what she’s learned so far.
FieldNotes: When brand community is more valuable than growth
by Marguerite Coetzee. The Bo-Kaap’s heritage protection sheds light on trends of ethical consumption.
Clicks ’n Tricks: SEO’s not dead yet
by Charlie Stewart. SEO’s just harder to work with — and, for that reason, it’s all the more rewarding for those marketers who have the smarts to get it right.
An Accountant in Adland: A process that’s pretty as a picture [S1 E6]
by Siwe Thusi. Emotional intelligence (EQ) enters the equation when it comes to taking photographs.
#BrandFocus: Disrupting & challenging the SA banking scene
by Sabrina Forbes. In 2017, TymeBank was the first new banking licence to be awarded in SA in 20 years.
Frank: How many hands does it take to change a logo?
by Mimi Nicklin. Let’s fix our models of doing business before we spend more of clients’ money trying to fix theirs.