As news broke late Friday that MetropolitanRepublic has been stripped of all its Loeries wins @marklives started retweeting industry reaction on our Twitter feed. We have reprinted some of those retweets here.
Author archives: Simone Puterman
What MetroR, MTN should know about education in Uganda
by Anton Crone (@antoncrone) The advertising industry is full of well-educated, extremely talented people, but it is driven blind by awards and the creative egos that chase them. Awards are vital; they raise the bar. But with the brains that the industry has, far more concerted effort could be put into making a positive difference.
Grubstreet: Social Media Landscape 2014 study
by Gill Moodie (@grubstreetSA) Social networking is truly on the rise in South Africa, the recent “Social Media Landscape 2014” study tells us, and the top brands of South Africa are intensifying their social-media activity.
Millennial Ad-Grad: Africa is rising
by Faheem Chaudhry (@FaheemChaudhry) Growing up, the ‘brain drain’ was a phenomenon often talked about and highlighted in conversations around struggling emerging markets, particularly in South Africa. But the tides have indeed turned, and as the next generation of marketers in Africa, we find ourselves in a rather exciting place.
Shelf Life: Escape to Mainstay
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Escape to Mainstay; your chocolates now in ‘3D’ from Lunch Bar; Moving Tactics gets the Revlon account in store; and Continental Ignites the market.
Ad of the Week with Oresti Patricios — Absa: “Prosper”
by Oresti Patricios (@orestaki) Branding is another aspect where banks can successfully try to set themselves apart, in this tough retail-banking sector. Absa is certainly trying to do this with a broader effort that speaks to the self and the human spirit.
Do social media conversations about your brand convert to sales?
by Mike Abel & Sean Bonthuys. Wat many plans still fail to distinguish is the difference between social media as a network, a channel or a tool. Or any combination thereof.
The Dissident Spin Doctor: Collaboration and the letting go of ego
by Emma King (@EmmainSA) Ours is not an industry for the softly spoken or the faint-hearted. It’s one in which, often, those who make the most noise are the most respected (or at least, the most well-known). And it’s one in which, I often think, success does not necessarily come to those who are the most experienced or competent, but rather those who have an opinion (credible or otherwise) and the confidence to fight for it and execute it well.
AdForum Worldwide Summit: A surprise visit from John Wren, Omnicom CEO
by Johanna McDowell (@jomcdowell) NEW YORK CITY: Day 5 was quite spectacular as our first meeting was a surprise — John Wren, CEO of Omnicom. The AdForum Worldwide Summit Forum has not seen him for a few years but he accepted the invitation to join and give us an update on the Publicis Omnicom merger.
AdForum Worldwide Summit: IPG agencies in Africa doing great — Michael Roth
by Johanna McDowell (@jomcdowell) NEW YORK CITY: Well, by now, the consultants are all becoming slightly weary — after three days of non-stop agency visits and 15 hours of working including late-evening presentations. But we were all up and ready once again early on Thursday morning, 10 October 2013, for another full day of AdForum Worldwide Summit.