by Alistair Mokoena (@AlistairMokoena) As an advertising professional, what is your love language and do you know your clients’ love languages? Are you treating your clients the way they’d like to be treated or do you default to how you’d like to be treated?
Author archives: Simone Puterman
Shelf Life: Dove mirrors positive reinforcement for women
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: caring for moms and tots — Mommy Care launches in South; Africa; Pyrotec has the on-pack label market zipped up; Dove mirrors positive reinforcement for women; and Hungry Lion hunts with Moving Tactics.
Ad of the Week: Stop, start. Cry, sleep.
by Oresti Patricios (@orestaki) VW’s a brand with considerable experience and wisdom, which is possibly why the vehicle manufacturer manages to be both self-effacing and to create a charming commercial, “Volkswagen — Think Blue: Baby” from Adam&EveDDB, that beautifully positions its new, green innovation.
Letter from NY: Matthew Bull’s house rules for entering award shows
by Matthew Bull (@StixBull) When it comes to entering awards with our work, we have a simple set of house rules we like to remind ourselves about. Here, for the first time ever, we publish them.
Africa Style: Why marketers can’t just delegate the Big Idea
by Masingita Mazibuko. It’s as easy to confuse the romance of the wedding day with the realities of marriage as it is to think that, once you’ve hit upon a communication idea that excites you, the job is done.
Marketing 101: Time to overcome the fear of commitment
by Odette van der Haar (@odette_roper) It’s time to discard the fear of commitment and, with the right tools, optimise your client-agency relationship to continue to generate work that is relevant, creative and results-orientated.
Ad of the Week: The wealth of Allan Gray’s “Oh Sinner Man”
by Oresti Patricios (@orestaki) Concentration is a challenge for most people. The latest ad from Allan Gray, “Distraction is the Enemy”, is a refreshing departure in style from previous ads from the financial services company and was produced by ad agency KingJames.
Hermaneutics: Lessons from MetropolitanRepublic’s Loerie nightmare
by Herman Manson (@marklives) There are many lessons to be drawn from the current fracas surrounding MetropolitanRepublic being caught out for failing to adhere to the submission rules of The Loerie Awards.
Shelf Life: The power to make a positive impact
Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Jack Daniels fashion gear now available in SA; Stimorol steps up activation for students; Energizer promotion gives back; and Danone teaches kids about nutrition and design.
Ad of the Week: Keep calm and carry on socialising
by Oresti Patricios (@orestaki) Previous Cell C campaigns have focused on call charges, but the latest ad from Ogilvy Johannesburg is an upbeat, fun, funky and very watchable promotion of Cell C data services.