Independent industry news for marketing, advertising & media execs
A viral video tracking the life path of Nelson Mandela through modern communication channels such as Facebook and Twitter was developed by Prezence Digital.
In the #MandelaStory the producers wonder “Would our nation’s father, Nelson Mandela have spent 27 years in prison if he had access to the same technology, social media platforms, instant sharing apps and global monitoring tools as we do today? Watch the video to find out.”
Liezl-Mari van Rensburg has joined 60 layers of cake as new Executive Creative Director (ECD) and will also become a partner in the business. Van Rensburg is best known for her work at Joe Public, where she served as Creative Director (CD) at Joe Public Cape Town between 2004-2006 and then as CD and a member of its board after the merger of the Cape Town and Joburg offices between 2006 and 2008.
Spending most of your time with problems makes you need to change your perspective on them, says Kelly Putter, Creative Director at Bletchley Park.
Jerome Touze, the French co-founder of London based Wayn.com, the social travel and lifestyle community, is setting up an office in Cape Town from where the company can service one of its biggest clients, South African Tourism.
The annual Design Indaba conference remains a calendar highlight for the local design community. In a bid to gauge its impact and popularity MarkLives.com teamed up with reputation management firm BrandsEye to track social media discussions around the event right prior to, during and immediately after the conference and expo, which took place at the Cape Town International Convention Centre in early March 2012.
Acceleration Media is an old hand at the digital media game. It was launched as a specialist online media company more than 12 years ago, at a point in time when everybody was talking about the potential of online media but when advertisers were not nearly as invested in the medium as they are today.
The 1965 exhibition Architecture Without Architects, shown at the Museum of Modern Art, and the accompanying book Architecture Without Architects: A Short Introduction to Non-pedigreed Architecture by Bernard Rudofsky, provided a unique view into what Rudofsky defined as “communal vernacular,” “anonymous,” “spontaneous,” “indigenous,” “rural,” “non-formal,” “non-classified,” or “non-pedigreed” architecture.
The modern news cycle has been diminished to a matter of minutes — even less on services like Twitter. And it seems to just keep speeding up.
by Herman Manson Ogilvy & Mather Worldwide has announced the rollout of Social@Ogilvy (@SocialOgilvy), a unit that promises to deliver social media solutions to Ogilvy clients, and which will operate across numerous marketing disciplines such as advertising, direct marketing and public relations. The new unit promises to offer brands a broader and more strategically integrated …
Continue reading “South Africa part of global Social@Ogilvy rollout”
Adrian Hewlett, CEO and founder of the Habari Group, has combined his group’s significant through-the-line, below-the-line, research, digital and social businesses to launch a major new independent advertising agency called Machine.
