by Charl Thom. Enough has probably been said about media accreditation for the Loerie awards over the last couple of weeks.
Tag archives: loerie awards
MarkLives refused media accreditation to The Loerie Award shows (again)
by Herman Manson (@marklives) MarkLives (or to be more precise, me) have been refused media accreditation to the award shows at the 2012 Loerie Awards.
Lebogang Mohaule, Media Assistant at The Loerie Awards, confirmed that no accreditation to the two main award events would be forthcoming. Mohaule offered a single seminar pass for the rather grandiosely named International Seminar of Creativity taking place on Friday 21 September at Cape Town’s City Hall instead. I would also have access to “online press kits & official image gallery.”
Mohaule claims the Loeries “are following the same accreditation process used by the Cannes Lion Festival of Creativity” in which accreditation “is not based on the type of media you represent, rather [on] the planned media coverage.”
“Because we now receive more applications that we have availability, we have to determine the most suitable accreditation for each application,” wrote Mohaule. “If a media plan is not deemed of sufficient value, we do not provide accreditation.”
The Value Of Creativity
I have a long-held view that highly creative work is also the most effective work.
The Creative Circle needs to manage relevance, says Chris Gotz
Chris Gotz, Executive Creative Director at Ogilvy Cape Town, recently took up the reins as chair of the Creative Circle, a body promoting creativity in the South African advertising industry.
Ad award success no longer sole arbiter of agency and industry respect
The 2011 Loerie Awards are done and dusted (no pun intended), with Cape Town agencies grabbing three of the top five (first, third and fifth) spots on the official overall ranking table. Two of the three Grands Prix were awarded to Cape-based agencies.
The waning influence of ad award shows
The statues are stacked in neat rows along office walls. It’s come to define our industry. Kids are told they need to win ’em to impress the creative director and secure that job. Creative directors are told they need to win ’em to impress the MD and prove their relevance in a competitive industry. MDs care because they are told the talent cares, and with a bit of spin and a celebratory lunch, the client might be induced to care, too.
No thanks to scam ads – Loerie Awards
Recent scam ad scandals here and abroad refocused attention on an industry practice that sees work entered into awards that either wasn’t approved by client or never ran in the media. Both are required to legitimately enter into these competitions.
SABC will be just fine – Loerie Awards
How does the woes at the SABC impact on its sponsorship of the Loerie Awards this year? MarkLives asked Andrew Human, managing director, The Loerie Awards: