by Louise Marsland (@louise_marsland) Since bad behaviour is banned from the actual Loerie Awards, the only thing we have left to write about outside of the actual awards, that sets the industry apart as “creative” (read: outrageous, entertaining, fascinating, fashionable, uber-cool) is the fashion.
Tag archives: loerie awards
Loerie Awards 2013: the two creepiest winning ads this year
MarkLives.com picks the two creepiest ads awarded at the Loeries this year.
Design Annotator: Everything about the Loeries
Design Annotator with Uno de Waal is a column featuring the top design work from South Africa’s biggest online creative showcase, Between 10 and 5, curated by Publisher Uno de Waal @Unodewaal.
I’ll be honest – when I looked at the calendar for September I had slight heart-attack at the busy schedule that started filling up my calendar for these next two weeks. Next week sees the start of Creative Week and the culmination in the 2013 Loerie Awards. Just after that it’s the FNB Joburg Art Fair and Str.Crd at the same time, not to mention the Hello Ambassador conference in Pretoria. Follow our ongoing coverage through our Facebook or Twitter accounts.
We’ve dedicated the column this week to the Loerie Awards – we’ve had a look at some past retrospective work, but also some interesting up and coming talent. Check it out.
Ever wondered what it took to win a Loerie in the decades past? We did, so we decided to take a look back – way back – into the Loeries archives to see if we could dig up some of the old winning work.
Pendoring Awards promises ever-greater diversity
by Herman Manson (@marklives) This year the Pendoring Awards will yet again be sidelined by the Creative Circle, even as it shares the Creative Week stage with the Loeries. The Loeries remains the only local creative award that counts to the Creative Circle points system, except for their own Ad of the Month of course.
Design Annotator: Hair Cuts, Golden Streets and Dreamers
Design Annotator with Uno de Waal is a column featuring the top design work from South Africa’s biggest online creative showcase, Between 10 and 5, curated by Publisher Uno de Waal @Unodewaal.
Creativity isn’t an advertising ghetto
by Herman Manson (@marklives) It all started well before the Cannes Lions International Advertising Festival became the Cannes Lions International Festival of Creativity. It was probably inevitable – advertising has spent the past two decades evolving at such a rapid pace that what we thought of as ‘ads’ then certainly won’t hold ground today. The ad industry solved it by replacing the word ‘advertising’ with the word ‘creativity.’
With ads no longer du jour industry award shows are positioning themselves as being about ‘creativity’ that’s lead by ‘creatives’ producing great ‘creative thinking’ and big ideas. Marketing, advertising and creativity have been nicely bundled together and not only changed our lingo but also excluded a lot of stakeholders in the process.
Yet communication today is about a lot more than a Creative Director’s definition of creativity. It’s very much about speed, authenticity, information, accessibility and a host of other factors.
Neil Parker,writing in Fast Company, notes that it’s “a truism that making a brand succeed today requires a bazaar-like variety of skills, that go way beyond strategizing, copywriting and art directing. You need product development, coding, social, customer service design, internal culture transformation and a raft of other crafts… Which means the industry has a problem in its structure, not just its name.”
Sunday evening dedication to the #Loerie Awards
Sunday evening dedication to the #Loerie Awards
Saturday evening dedication to the #Loerie Awards
Saturday evening dedication to the #Loerie Awards
So What Have The Loeries Done For You Lately?
by Justin Gomes. Charl Thom recently wrote a piece on advertising awards that got me thinking about the role the Loerie Awards have played in my career.
SANEF statement on Loerie media accreditation issue
MarkLives doesn’t normally publish press releases in its main content feed but since this joint statement by SANEF and the Loerie Award relates, at least in part, to the issue of limited media accreditation that was initially raised on these pages, we are making an exception.
The statement, reprinted in full below, follows a complaint to SANEF by BizCommunity.com on the matter of media accreditation to the Loerie Awards, and the terms and conditions attached to it.
MarkLives had previously raised the issue of the partial accreditation of its editor, Herman Manson, which we felt was the result of an unfair and biased accreditation system that was applied with no consistently (some journalists had to submit a ‘media plan’ others did not), and was open to abuse to discriminate against specific journalists. Our case is set out here and we stand by it.
MarkLives welcomes the announcement that the Loerie Awards will be revamping their media accreditation procedures for the 2013 event. We have serious reservations about how the process was handled this year and any improvement that makes the current opaque procedure more transparent is positive news and a step in the right direction.