by Herman Manson (@marklives) MarkLives (or to be more precise, me) have been refused media accreditation to the award shows at the 2012 Loerie Awards.
Lebogang Mohaule, Media Assistant at The Loerie Awards, confirmed that no accreditation to the two main award events would be forthcoming. Mohaule offered a single seminar pass for the rather grandiosely named International Seminar of Creativity taking place on Friday 21 September at Cape Town’s City Hall instead. I would also have access to “online press kits & official image gallery.”
Mohaule claims the Loeries “are following the same accreditation process used by the Cannes Lion Festival of Creativity” in which accreditation “is not based on the type of media you represent, rather [on] the planned media coverage.”
“Because we now receive more applications that we have availability, we have to determine the most suitable accreditation for each application,” wrote Mohaule. “If a media plan is not deemed of sufficient value, we do not provide accreditation.”