A guest post by Anton Crone, Executive Creative Director, Saatchi & Saatchi Cape Town
The belief is that when you go to Lagos, your hotel room is only good enough as a place to curl up and weep as you wait for the dawn to come.
Tag archives: africa
SMEs struggle fighting illegitimate trade mark infringement claims
Legal blog Afro Leo recently took a closer look at the difficulties faced by small companies in defending trade mark infringement claims. Is there a case for the introduction of legislation against unlawful trade mark infringement threats? The issue is of such import and relevance to our industry that MarkLives decided to reprint the post.
‘Taking care of business’ in Tanzania
HKLM Cape Town developed this new corporate identity to support prominent Tanzanian attorneys/advocates Mawalla Advocates. The big idea behind CI is‘ Taking Care of Business’.
Sidestepping interconnect fees, South Africans show innovation
The South African cellular market reached a milestone of 50-milion connections at the end of 2008 – but only 68% of these represented individual users.
Garth Walker Focus: Kodak moment Afrika
Client: personal work
Title: FukAfrika
Garth says: A stereotypical look at some issues through the eyes of a snapamatic camera as seen by many Western tourists (yet to visit the continent).
Mark Issue 2: Blueprint (to surviving in ad land during the recession)
Mark Issue 2: Blueprint (to surviving in ad land during a recession)
Tom of Finlands heads down South…
Tom of Finland, one of the newest perfumes by Etat Libre d’Orange, is making its debut in South Africa. Ogilvy Johannesburg is the appointed agency. The Tom of Finland perfume pays tribute to the fetish artist of the same name notable for his stylized homoerotic art and his influence on late twentieth century gay culture.
There is nothing more annoying than having your head used as a napkin by your elders
There is nothing more annoying than having your head used as a napkin by your elders. Ogilvy Johannesburg tapped into the idiosyncrasy of this local tradition to devise a quirky ad to promote KFC’s Streetwise 2 meal.
Advertising as seen in Monrovia, Liberia
Erik Hersman took a photo of this rather amazing advertising banner on the streets of Monrovia, Liberia.
Traditional star lore of Africa
MarkLives recently stumbled across a website documenting some of the traditional star lore of Africa and thought how wonderful it was to have an essentially oral history collected and made available online to all South Africans. Mark believes it is important for marketers to know local history and mythology and that these can serve as inspiration in the creative process.