Occupy Twitter in the name of the global citizen

by Herman Manson Twitter can now censor tweets by country. National borders, drawn on paper and defended with razor wire and guns in the physical world, now have a presence on the internet as well. You won’t find politicians complaining — but maybe the rest of us should.

It was interesting to see how Twitter decided to break the news of its new localised censorship policy — in the name of transparency of course — by framing it through the blighted heritage of the Nazis that will see it abiding by national laws in France, Germany and Israel banning pro-Nazi content. It was the obvious PR route to take — and a cowardly one — how many people will publicly fault anyone for taking a stand against those evil bastards (that would be the Nazi’s Mr Ahmadinejad)?

But let’s take that policy and apply it to a country like Uganda which had been considering draconian measures against its gay and lesbian citizens, including the death penalty, and which could make it illegal for gay rights organisations to function (and by implication tweet about their activities) in that country, and see how defensible it is then. Yes, as Twitter puts it in its blog statement announcing its decision to abide by country legislation, some countries have “different ideas about the contours of freedom of expression.”

Nigeria has also introduced a bill to make “gay organisations” (read organisation supporting human rights for the broader gay community) illegal. The Nigerian legislation would send you to jail for 10 years if you “… directly or indirectly make [a] public show of same-sex amorous relationships”. Arguably this would include doing so online — no Valentine’s Day tweets for gay Nigerians then.

And in Russia, The Guardian reports, the St Petersburg legislative assembly approved, “in its first reading, a bill which outlawed the promotion of homosexuality, transsexuality and paedophilia to minors.” The legislation reads a bit like that Twitter blog post — just lump the gays and transsexuals in with a bunch of evil bastards — like paedophiles — to take the worst of the heat off it. ‘Promotion’ could arguably include tweets portraying gay people in a positive light.

For that matter what about people converting from one faith to another and speaking publicly about it in countries where it is illegal to do so (like any number of Middle Eastern and North African states)? The contours of freedom often get twisted beyond recognition — well Twitter will have to recognise it now.

Reporters Without Borders asks, in an open letter to Twitter Executive Chairman Jack Dorsey, “Are you going to block the accounts of Syrian cyberdissidents if the Syrian authorities tell you to do so? Does this mean that Twitter could render the Reporters Without Borders Twitter account (@RSF_RWB) inaccessible in countries where we often denounce repressive practices and freedom of information violations, and where the authorities are ready to do anything to silence us?”

The contours of freedom — individual, political or religious — differ vastly across the globe, as the board of Twitter itself acknowledges, and often takes little notice of The Universal Declaration of Human Rights of which article 19 states “Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.”

Bowing to country legislation surely means doing so in a consistent fashion. Has the board of Twitter really considered what this means — well beyond their bottom line — to you and to me?

I agree that Twitter has allowed for loopholes that would see individuals potentially bypass its new policy. How long will it last though? Will those contours of freedom be drawn a little tighter when politicians in one important market or another demand it? If you can take one step back from freedom of expression why not another? Why not a bunch of times. In the interests of your global user base of course.

Much of the world spent the larger part of 2011 protesting and rebelling against the increasingly intertwined economic and political elite. Their media, the newspapers, television and radio, are owned and controlled by those same elite. That is as true, by varying degrees I admit, for the protesters in the Occupy movement in the US as it is for the protesters on Cairo’s Tahrir Square.

Adding the internet, increasingly claimed by global corporations, to this mix, is a step back in our universal quest to the dignity of and rights to personal freedom and freedom of speech. It is another nail in the coffin of the “global citizen” — a body of persons “national” legislation has no interest in protecting and every reason to undermine.

Twitter will be censoring information in the name of the law. If only those laws offered justice for all of us equally.

First published in Memeburn.com

A role for media agencies in solving the modern media blur

By Herman Manson London-based media company PHD Worldwide, a part of the Omnicom Media Group, recently stepped up its investment in the South African market with its purchase of a 70% shareholding in strategic media planning company page three.

Cape-Town-based page three handles media billings of over R1.3 billion and it recently won the Specialist Media Agency category at the 2011 MOST Awards and came second in the Media Agency of the Year category. It was founded by Anne Dearnaley, Lynnette Heyns and Ilan Lazarus in late 2007.

PHD Worldwide operates in more than 60 countries, through 72 offices, while its parent Omnicom manages a global portfolio of communication companies, including advertising agency networks such as BBDO, DDB and TBWA and media agencies such as Omnicom Media Group (OMG), as well as PHD.

Mike Cooper, CEO of PHD Worldwide, says his group decided to increase its investment in the South African market due to demand from international clients. PHD represents global clients such as Unilever, Diageo, GSK and HP, and multinationals like these have over the past three years shown a marked interest in both the SA and the broader African market.

Up to five years ago, companies were focusing much of the attention reserved for emerging markets on the Asia-Pacific region, says Cooper, but since then this has expanded to include the ‘Next 11‘ markets and countries such as South Africa, especially in the course of the past 11 months, which saw the economic outlook in developed economies stagnate further.

Cooper says Omnicom as a whole takes African markets very seriously. Apart from the well-developed media market in SA, PHD sees the market in Nigeria and Kenya as becoming reasonably sophisticated.

Cooper acknowledges that barriers are breaking down and that there is a blurring of responsibility between the strategic roles media and ad agencies play. A number of ad agencies are trying to reclaim the strategically important planning role from media agencies in an environment focused on owned and earned (think social) media as much as paid-for media. But, says Cooper, great ideas can come from anywhere, including media agencies, which are increasingly getting involved in creating unique content solutions for clients.

Cooper points to a 36-episode TV show that PHD made for Unilever’s anti-dandruff shampoo CLEAR in China as one example of a media agency successfully creating content for a client. The drama, called Unbeatable, which integrated CLEAR into the content, was watched by over 447 million Chinese – one third of the population. Thirteen million people followed the Unbeatable micro-blog. In the month of broadcast, CLEAR’s market share increased 24% vs the previous year’s average.

In another instance, the group conceptualised, through its content business Drum, ‘The Angina Monologues‘ as a way to raise awareness of heart disease in women for the British Heart Foundation.

The comedy evening, hosted by Victoria Wood and featuring numerous female comedians, was broadcast on TV and screened in cinemas. It also shifted more than 400 000 DVDs through deals with women’s magazines and clips can be found online. GPs reported that enquires on heart risk from women tripled after the show. The campaign won the Grand Prix and a Gold Award at the 2011 Media Week Awards.

It’s their access to consumer data and strong media relationships that place media agencies at a strategic and content advantage over ad agencies, says Cooper.

Dearnaley, who is MD at page three, says the company often houses staff temporarily within some of the bigger ad agencies to better serve clients, in collaboration with agency staff, specifically by giving them access to those data tools media agencies has spent years and years developing.

As for changes on the media horizon, Cooper predicts that mobile, from smartphones to tablets, will increasingly be seen as a way we carry our social media platforms around in our pockets. He predicts that screens/devices made from graphene, a material that is flexible/bendable, transparent and incredibly strong, will become commonplace. The new screens will merge tablets and smartphones due to its ability to fold out, or up, as required.

On the social media front, the rate of change and innovation will accelerate greatly. Research on the marketing value of social media will be a key focus area for many organisations but Cooper suspects a consumer backlash against the commercialisation of what they consider their social spaces might be in the offing. Privacy issues will further step to the fore.

TV is also increasingly becoming a lean-forward experience (when it used to be something we relaxed in front of) – just note how teens are actively discussing shows while they are watching it using their phones – something of which marketers need to take note.

PHD, says Cooper, is geared to meet the challenges posed by the rollout of new technology, and says modern media isn’t simply a matter of old media and new but about the symbiotic relationship that should exist between the two.

The media environment is becoming more complicated and sophisticated, says Cooper – one great media blur, in fact. He believes media agencies, well, specifically his media agency, has the tools to help clients see the market more clearly.

Meanwhile, page three is already benefitting from the international alliance with PHD, says Dearnaley, with the agency having gained global clients such as Sony Ericsson, Cannon, SE Johnson and Siemens since the affiliation with PHD was announced. The new business will allow the agency to beef up its Johannesburg office in the near term.

Bizcommunity Originally published on Bizcommunity.com Marketing & Media | South Africa – click to see more comments.

Magazine covers we love (this week)!

MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them. By media bloggerMediaSlutZA.

INTERNATIONAL
Vanity Fair, March 2012

If you’re at all in the magazine industry, and have ever been involved with any shoot, you will definitely appreciate the hard work that went into this cover, and all previous similar ‘Hollywood’ covers that Vanity Fair does every year. It all paid off – the young Hollywood actresses look fantastic!

New York, 6 February 2012

The cover story is about “The Celebrity Economy” and features an image of Brad Pitt and Angelina Jolie on a dollar bill. They certainly know how to use their stardom and ‘exclusive pictures’ to work for them.

Desktop, February 2012

Take one Photostat of a bum. Add a clever coverline “PUBLISH YOURSELF” and make it pretty with some basic CMYK-colours. This is a very basic, but very efective cover.

LOCAL
Rolling Stone, February 2012

Very smart move by the Rolling Stone guys! It’s makes for a very strong concept, and I’m sure a talking point around every dinner table, from people of all backgrounds and cultures. The cover has already gone mini-viral and is being shared via Facebook like crazy. Might be one of my favourite South African covers…

– The (for now anonymous) blogger behind MediaSlutZA knows way too much for his own good about media in South Africa. Magazines in particular. His mission is to show when South African magazines might fail, but most importantly, succeed. If you’re looking for a library about South African magazines and news, your one-stop pitstop is MediaSlutZA. #MagazinesForTheWin

– Find a cover we should know about? Tweet us @marklives and @mediaslutza

Tomas Roope on successful hybrid communication

By: Herman Manson Tomas Roope has been doing multimedia since 1991. That was before most of the rest of us even realised it existed. So listen closely.

Once it might have described CD-ROMs (he did that, too) but today multimedia features in numerous consumer touchpoints, both online and off, and Roope has had a front-row view as a technical and creative director at The Rumpus Room. This UK-based company describes itself as a “hybrid communication [firm]; fusing participation, real world, interactive and social platforms”.

Roope, who has won several awards, including four D&AD Silvers and a Gold Lion at Cannes, and has presented a large number of international conferences, is visiting South Africa as a guest and participant of the Toffie Pop Culture Festival scheduled to take place in Cape Town, 30 March through 1 April 2012. The festival is a three-day conference and festival focusing on contemporary pop culture, design, music, magazine publishing, art, and everything else that relates to everyday pop culture. It takes place in the Cape Town City Hall.

Roope was also part of the collective antirom (it published a CD-ROM with arts funding in 1995), a protest against ‘multi-mediocrity,’ which was awarded at Digital Archaeology 2010 (Europe), part of Europe Internet Week. Antirom developed into a commercial venture and continued until the spring of 1999, when Rooke and two of his antirom colleagues began Tomato Interactive.

Herman Manson: What are the key elements of successful hybrid communication?
Tomas Roope: I suppose it is respecting and understanding the broad range of communication tools. Each tool operates in a different context and thus has a different relationship with the audience. The traditional vs digital argument is not really very helpful; is a spanner better than a hammer?

The key is to engage in different ways on different platforms. I expect to have to watch ads on TV (I understand its transitional nature – I watch four minutes of ads to see 20 minutes of what I want to see), but when it comes to digital platform, the same content just annoys me – what am I getting from it?

Digital platforms are mine; engagement is by invitation only. Effective communication on these platforms has to feel like I am getting more than I am giving, a very tricky challenge.

Manson: I saw a piece where you predicted that film-participation digital activations will become a popular trend this year. That’s basically consumer-generated content, facilitated by brands, to be used for advertising and branding?
Roope: Brands want to see their investment working harder across communication platforms, especially in social spaces, while at the same time people are increasingly wanting to be included; they want to make things that show, and get other people to see how talented, creative, funny, cool, for/against something they are.

We founded The Rumpus Room to harness power of people building experiences together and align this activity to with brand communication.

Here is a nice quote that kind of summarises what we are talking about: “Creating something personal, even of moderate quality, has a different kind of appeal to consuming something made by others, even of a high quality” – Clay Shirky.

Manson: You played a part in putting together the crowd-sourced video for Lily Allen’s hit The Fear. Can you tell us what was involved in a production of that scale – it wasn’t just here clips of people taping themselves on their cellphones and sending it in.
Roope: The project was a combination of a touring shoot, with traditional off-line editing (for the low-resolution grids) that dove tailed into the more complex grids created by our bespoke software.

We used our database extensively for both the offline and grid executions, as all performances were organised and rested so they could be easily accessed, and mechanically composed.

Manson: It’s also interesting that, with putting together the video for Allen, you sought to integrate physical and digital environments – getting people out and away from their computers to participate in this. What was the thinking there and was it easier than you expected?
Roope: We came on board when the performance-sourcing tour was already established, in its basic form. It was a classic product-experience approach where three teams were scheduled to tour for six weeks in shopping malls, clubs etc and film people using the game lips (an Xbox-based karaoke game).

We worked with them to establish what they should do (background colours, lighting etc.), and built a database that the touring teams could record the subjective (how good where they?) and empirical data (back ground colour, gender etc) for each performance.

This was exciting for us, as we had done some similar projects but using web submissions. The problem with this approach is that the only really low barrier to submit content is through a server-based streaming-capture system, which is reliant on really good connection speeds to get anything like good/stable content.

It was really nice to see the results from our software when we were able to use the HD content from the tour, rather than the flaky content we had been capturing from web cams on our previous projects.

It was a bit of a scary project because we didn’t really get a sense of how it would look until we had finished the touring and Lily shoot, so there was no going back if we had messed up, but luckily it all worked out how we thought. In the end it was a reasonably simple – as we had already developed some of the hard-core compositional software – but extremely time-consuming process (rendering).

It is probably the project we have done that has received the most attention, as it really seems to tap into an approach that really embodies an authentic social experience, while resulting in a pretty classic piece of slick adverting that is really a classic piece of testimonial adverting.

We have been working hard at mobile as a way of people capturing film locally and then submitting the film they have captured. This will really improve the quality of the source content, as well as getting the content out of people’s bedrooms.

Manson: How are brands using mobile apps in their marketing efforts?
Roope: Mobile is the new frontier, but for me it is a really tricky environment. If you have a good idea for an application, why would you do it for a brand? Why not just make it and sell it?

The barrier to create something you can sell is really low for creative developers, and all brands will do is compromise the experience to up their presence in the experience.

It feels like the music or games industry, where advertising has really struggled for the same reasons. Advertising is never really wanted; it just creates want, and struggles when it is up against an industry that is purely focused on satisfying people’s desires.

There are, of course, exceptions, but for me they really prove the rule.

Ideas that are going to work need to extend beyond the duration of the usual advertising campaign, provide utility (remember that fun is utility), and embody the brand communication so that the idea does not need to be compromised to deliver the brand message, and get clients to pay more for it than you could make if you just made it and sold it. These are four pretty big hurdles, but are not insurmountable.

Manson: What should marketers keep in mind when developing an approach to social media?
Roope: The key is to understand that brands are competing with people’s friends. Brands are used to communicating with people in spaces where the audience has no choice but to listen, which is not true in social spaces. Brands need a reality check; they really need to understand how interesting they really are.

This must come from a shift of creatives looking as the audience not as the object but the subject of what they make.

Brands need to be more relevant and entertaining than my friends for me to bother getting involved.

Manson: What will your talk at Toffie be about?
Roope: I suppose I am really interested in new ways of being a creative author, that harnesses people as co-creators, rather than just looking at them as them as “the audience”.

The challenge as an author is to look at chance not as the enemy but as an intrinsic part of the process.

We need to think of how we build responsive platforms, rather than fixed monologues.

All very challenging and threatening but exciting. Brian Eno sums it up really well in this video!

Bizcommunity Originally published on Bizcommunity.com Marketing & Media | South Africa – click to see more comments.

Win a trip to Cannes Lions with Microsoft Advertising

Microsoft has launched The Microsoft Advertising Story Awards (MSAs), which invites marketers from 30 countries across the world to submit a campaign idea for a brand or nonprofit of their choice using Microsoft Advertising’s storytelling platforms (including MSN, Mobile, Windows Live, Xbox, Messenger, etc.).

Winners in the Middle East and Africa region (entries from Turkey, Israel, South Africa, UAE, Saudi and all GCC countries, Pakistan, Egypt, Lebanon, Morocco, Tunisia, Jordan are eligable) will receive a trophy and a ticket to enter the global competition, which will award two global winners with a VIP trip as Microsoft Advertising’s guests to the Cannes Lions Festival of Creativity 2012 taking place from 17th to 23rd of June 2012.

To enter you need to submit a hypothetical digital media plan and creative idea for the brand or nonprofit of their choice that addresses a ‘key business challenge’ for that organization’s 2012 or 2013 calendar year. David Sable, Global CEO at Y&R will chair the global judging panel.

Deadline for entries is March 31, 2012. For more information on how to enter the competition click here.

South African ad makes cover of Lürzer’s ARCHIVE

Y&R‘s Land Rover Defender ‘Jumper’ print ad made the front cover of the latest issue of Lürzer’s ARCHIVE – “200 Best Automotive Ads 2000-2010 worldwide”. Lürzer’s ARCHIVE is a leading ad industry collection. The ad was originated and shot in Cape Town, but was scheduled for publication in the UK.

Account Manager: Rebecca Hanson Art Director: Ntobeko Ximba Copywriter: Ntobeko Ximba Creative Director: Graham Lang, Clinton Bridgeford Photographer: Bryan Traylor Retoucher: Lee Aldridge, Stuart Frost

Loerie and Pendoring Awards join forces during Creative Week

This year the annual Loerie Creative Week, taking place in Cape Town from 15 – 23 September, will incorporate the Loeries Judging Week and Seminars, the Pendoring Awards and the two Loerie awards evenings.

The 34th Annual Loerie Awards ceremonies will be held on Saturday 22nd and Sunday 23rd September at the Cape Town International Convention Centre while the Pendorings will host their awards on the evening of Friday 21st September.

The Loeries seminar will include international marketers and creative leaders and takes place on Friday 21st September.

Entries for the Loerie awards open March 15th.

Important Loerie dates:

Call for Entries
15 March 2012

Judging Week
17 – 20 September 2012
Loeries Seminar
21 September 2012

The 34th Annual Loerie Awards
22 & 23 September 2012

Magazine covers we love (this week)!

MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them. By media blogger MediaSlutZA.

NTERNATIONAL
Interview, February 2012 (Russia 1st, and Germany 2nd)

Readers of my blog will know they I have a grudge against publishers of international titles who just ‘copy and paste’ a cover from another edition onto their own. It shows no creativity. Interview on the other hand did something rather unique. Lana Del Rey (my ultimate new favourite singer) is featured on their Russian editions’ cover. Instead of just re-using it, the Germany editions’ editors just cropped in a bit, made it black and white, and voila!

uMag (Germany), January 2012

Not the most flattering picture, but the “U” logo use is something very creative and smart. CoverJunkie has already featured it, and I think it’s definitely worth another mention. You can view all the uMag covers on CoverJunkie.

LOCAL
SARIE Kos, Februarie / March 2012

“Roomys-stafies anyone? Could someone please start producing these to the mass market, because they just look delicious! Beautiful execusion and colours.

Getaway, February 2012

The guys from Getaway just keep turning out beautiful and inspiring covers! This cover is really striking and I also love the main cover line, “Escape to Malawi in a Mini Cooper”… and then “Say what!?”

Cleo, February 2012

I confess, it’s not the most beautiful or unique cover ever, but I felt it’s worth including in my list for 2 reasons: This is the last issue of Cleo South Africa, and they used the stunning Tamara Dey on their cover. The fact that they decided to use a South African celeb on the cover, which they are not too fond of doing, is a great way to say goodbye to their South African readers.

– The (for now anonymous) blogger behind MediaSlutZA knows way too much for his own good about media in South Africa. Magazines in particular. His mission is to show when South African magazines might fail, but most importantly, succeed. If you’re looking for a library about South African magazines and news, your one-stop pitstop is MediaSlutZA. #MagazinesForTheWin

– Find a cover we should know about? Tweet us @marklives and @mediaslutza

RIM appointment points to possible sale

by Arthur Goldstuck BlackBerry maker Research In Motion (RIM) Monday announced that it was replacing its co-CEOs with Thorsten Heins, ostensibly paving the way for a new phase in product evolution, but possibly also preparing it for sale.

A civilised “passing of the baton” at BlackBerry maker Research in Motion (RIM) may well presage a messy struggle to find the right buyer for the company.

The announcement of the appointment of Thorsten Heins as President and Chief Executive Officer was couched in deeply diplomatic terms, to ensure that it is characterised as planned succession, rather than the former co-CEOs bowing to massive pressure from investors, industry and media.

A formal statement from RIM began: “The Board of Directors of BlackBerry maker Research In Motion (RIM) today (January 23, 2012) announced that, acting on the recommendation of its Co-Chief Executive Officers to implement the succession plan they previously submitted to the Board, it has unanimously named Thorsten Heins as President and Chief Executive Officer. Mr. Heins was also appointed to RIM’s Board. The Board acted after conducting its own due diligence. Both appointments are effective immediately.”

Former Co-CEOs Mike Lazaridis and Jim Balsillie, who have long resisted shareholder pressure for change, each own more than 5% of RIM’s shares, giving them a powerful hand in how the company is run. It also means that they are controlling the positioning of the transition tightly.

Lazaridis has been named Vice Chair of RIM’s Board and Chair of the Board’s new Innovation Committee, while Balsillie remains a member of the Board. Barbara Stymiest, a member of RIM’s Board since 2007, has been named independent Board Chair.

As Vice Chair, said Lazaridis, he will work closely with Heins “to offer strategic counsel, provide a smooth transition and continue to promote the BlackBerry brand worldwide”.

Heins, for his part, said: “Mike created a whole new way of communicating and I look forward to continuing our close collaboration.”

Elaborating on the transition, Lazaridis, deliberately avoided mention of the challenges facing RIM: “There comes a time in the growth of every successful company when the founders recognize the need to pass the baton to new leadership. Jim and I went to the Board and told them that we thought that time was now.  With BlackBerry 7 now out, PlayBook 2.0 shipping in February and BlackBerry 10 expected to ship later this year, the company is entering a new phase, and we felt it was time for a new leader to take it through that phase and beyond.  Jim, the Board and I all agreed that leader should be Thorsten Heins.”

Balsillie echoed these words: “I agree this is the right time to pass the baton to new leadership, and I have complete confidence in Thorsten, the management team and the company.”

He also took the opportunity to remind the market who calls the shots: “I remain a significant shareholder and a Director and, of course, they will have my full support.”

Meanwhile, Lazaridis intends to gain even greater control: “I am so confident in RIM’s future that I intend to purchase an additional $50 million of the company’s shares, as permitted, in the open market.”

That, of course, would be a clever move if the company is close to being sold. There is little doubt that any buyer would pay a premium over the current $8.5-billion market capitalisation, which is lower than the asset value of the company. Strong speculation emerged last week that RIM had tried to engage Samsung in acquisition talks, but that the latter wasn’t interested.

A more likely buyer would be one of the lesser phone brands that has struggled to get a look into the current global smartphone war, where the chief combatants seem to be Nokia, Samsung and Apple, with BlackBerry and HTC maintaining the high ground in some markets. The outsiders include Sony and LG, whose market shares have slumped in recent years. Even the emerging Chinese brands Huawei and ZTE, who are about to take on the developing world with cheap Android-based smartphones, understand the appeal of BlackBerry at the high end of these markets.

The buyer could also come from outside the phone market. Microsoft is often cited, as is Google – although the latter may not have the appetite for it after the lukewarm market reaction to its Motorola acquisition. Could BlackBerry’s e-mail and Messenger application be incorporated successfully into Windows or Android phones? That development challenge may be too costly for either organisation, even if the purchase price is right.

Then there may be candidates out of left field, who would be interested in the corporate user base BlackBerry has built up, and do not have an operating system legacy to defend. That could apply to any laptop maker, although most are already in the Android fold for their tablets.

The most likely purchaser, ultimately, would be a consortium of investors. Should that come to pass, it should also be expected that existing executive management would not be around for long, following the sale. The focus would be on turnaround, and then all bets would be off for the current BlackBerry roadmap.

However, it is likely that RIM would wish to sell to one of the market leaders in Western markets – if they have the luxury of that choice. Laziridis would prefer the market turn its attention away from that debate, saying he had decided to move to the Vice Chair role in order to return the public’s focus to what is most important, i.e. “the great company we have built, its iconic products, global brand and its talented employees.”

The announcement did not suggest a greater sense of urgency around the need for BlackBerry to respond more quickly to shifts in market demands. Quite the contrary: Heins endorsed current management style: “It is Mike and Jim’s continued unwillingness to sacrifice long-term value for short-term gain which has made RIM the great company that it is today.  I share that philosophy and am very excited about the company’s future.”

Heins joined RIM from Siemens Communications Group in 2007 as Senior Vice President for Hardware Engineering. He became Chief Operating Officer for Product and Sales in August 2011, and has thus been part of RIM’s transition from smartphone market leader to a company battling against declining market share.

However, in his sales role, he is keenly aware of the fact that the company’s demise has been severely exaggerated.

“We have a strong balance sheet with approximately $1.5 billion in cash at the end of the last quarter and negligible debt.  We reported revenue of $5.2 billion in our last quarter, up 24% from the prior quarter, and a 35% year-to-year increase in the BlackBerry subscriber base, which is now over 75 million.”

The near future is already mapped out for Heins, and he expressed no intention to change its current development path:

“Mike and Jim took a bold step 18 months ago when RIM purchased QNX to shepherd the transformation of the BlackBerry platform for the next decade. We are more confident than ever that was the right path.

“Going forward, we will continue to focus both on short-term and long-term growth, strategic planning, a customer- and market-based product approach, and flawless execution. We are in the process of recruiting a new Chief Marketing Officer to work closely with our product and sales teams to deliver the most compelling products and services.”

Nevertheless, it is inevitable that behind the scenes, the debates must be raging. Waiting for the end of 2012 for a new operating system, when the old one is clearly inadequate for the apps revolution, may be too much of a stretch for the market. However, Blackberry’s reputation for innovation and market responsiveness will, to some extent, also be riding on what the PlayBook 2.0 tablet can deliver when it is launched in the coming weeks.

RIM’s founders may have stepped aside, and they may well be hawking the company around, but the BlackBerry brand is not ready to go away.

Thorsten Heins biography (as supplied by RIM)

Thorsten Heins, 54, is a respected business leader with 27 years of broad experience and expertise in wireless networks and consumer electronics devices. Mr. Heins has a global reputation for his organizational and leadership skills and his ability to build successful organizations that deliver on their commitments. Prior to today’s announcement, Mr. Heins was one of RIM’s two Chief Operating Officers and, before that, Senior Vice President for the Handheld Business Unit.  He played key roles in the creation of RIM’s product portfolio. Mr. Heins came to RIM in December 2007 from the industrial conglomerate Siemens AG.  He joined Siemens in 1984 after graduating from the University of Hannover in his native Germany.  At Siemens, Mr. Heins rose through the ranks of R&D customer service, sales and product management positions.  After serving as Chief Executive Officer of various business divisions in the communication business, Mr. Heins moved to Chief Technology Officer and member of the Group Board of the Siemens Communications Group. He came to RIM after being impressed by the level of innovation displayed by founders Mike Lazaridis and Jim Balsillie. Mr. Heins is married with a daughter and a son. Away from RIM, he is usually outdoors bicycling, motorcycling, skiing or hiking.

* Arthur Goldstuck heads up World Wide Worx (www.worldwideworx.com) and is editor-in-chief of Gadget. Follow him on Twitter on @art2gee. Reprinted from Gadget.

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