Digital agency Gloo is seeing budgets dedicated to digital going up by as much as 50%, says Gloo ECD Pete Case, as corporate South Africa keeps shifting budget towards digital platforms. And it’s going towards more than marketing in its traditional sense, says Case, who cites Spur as one client investing in digital as a means to manage brand material going out to franchises.
Category archives: Tech
BrandsEye declares its independence
Reputation management practitioners are increasingly keeping an eye on the internet and especially social media as consumer conversations, especially ones on what to – and not buy – shifts online.
Idea Bounty eyes UK future
Idea Bounty crowdsources creative ideas. Organisations put out a pitch, thousands of creative minds from around the globe conceptualise possible campaigns, Idea Bounty shifts through the deluge and places the best ideas before their client. Client picks, creative get anything from $1 000 – $10 000 for their concept, which client now owns.
Why Facebook Likes Google+
As Google+ rolls out enhancements to its social networking tools, industry leader Facebook refines its own offerings. ARTHUR GOLDSTUCK considers whether the “newcomer” can take on an 800-million-strong network.
Now for a no-nonsense DoC?
The Department of Communications (DoC) was upended today when President Jacob Zuma announced his Cabinet reshuffle, with both Minister Roy Padayachie and his deputy hopping Ministries. But their replacements are both no-nonsense women, writes ARTHUR GOLDSTUCK.
Growing up Quirky
At Quirk the interns appoint their own replacements. It’s part of a culture that thrives on empowering staff, getting the best out of them, to the benefit of clients. These guys aremore than digital, they are the future. By Herman Manson
Nokia re-invented in South Africa
Nokia have embarked on the road to restoring the brand’s image in South Africa. Gerard Brandjes, Nokia General Manager for East and Southern Africa, discusses the challenges with ARTHUR GOLDSTUCK.
The desolation of disconnection
There will be many kinds of fall-out from last week’s BlackBerry outage. One is how people respond to the desolation of disconnection, writes ARTHUR GOLDSTUCK.
Bookmarks 2011 promises to do better
The Bookmarks Awards, which recognises excellence in digital media and marketing, has pulled up its socks and is promising a well-organised event this year. Bookmarks chairperson Nikki Cockcroft says the fourth annual event, that takes place in Cape Town on 10 November 2011, will up the stakes on previous years.
Core leadership failure at RIM
Research in Motion have finally acknowledged the reason for the near-global BlackBerry outage. But the fault goes deeper than the network alone, writes ARTHUR GOLDSTUCK.