Data from the world’s largest study of consumer attitudes and perceptions on brands reveals that investors are increasingly overvaluing brands while at the same time consumers are losing trust and interest in them. Considering that a third of shareholder value is brand value, this growing disconnect should be of urgent concern to CEOs, marketers, analysts and investors.
The web delivers what ad land seems to have forgotten by Mandy de Waal
Give the web back to the people. This is the essence of what Tim Berners-Lee, considered one of the fathers of the modern World Wide Web, said at the September 14 launch of the World Wide Web Consortium, or W3C for short.
The digital devide is no more. Rudy-Nadler Nir argues that with 74% of the world’s population using cellphones there can be no digital divide.
Microsoft has already won the desktop battle, but a new war is looming and in a connected world the ultimate end point is the browser, the most intimate interface that people use to surf the web. Whoever wins this round of what is popularly referred to as the browser wars wins the most valuable real estate of the connected economy.