5 steps to a successful Twitter feed for your content company

Many publishers launch onto Twitter without giving the platform or its users much thought or studying what other media companies are doing to maximise benefit from the platform. This approach dilutes the user experience on your Twitter feed and lead to users unsubscribing from your brands Twitter service.

Pixel award winner Craig Jamieson isn’t big on awards. He just wins them (graciously).

One of our favourite websites was designed by 2008 Pixel Award winning designer Craig Jamieson of Digiguru. The sites attention to detail, unconventional calendar style navigation and functionality makes it a winner (have we mentioned the Pixel?). Mark tracks him down in Jozi for a short interview.

The Top 10 must have tools every African blogger needs to have

There are certain must have tools every African blogger needs in his or her arsenal to optimise their blogs, ensure a happy reading experience for users and to gain useful insights into their readership and community. Here is Mark’s alphabetically ordered list of the ten local and international blogging tools we would not want to live without.

SA Newspapers on Twitter

Twitter, the popular micro-blogging service, isn’t being utilised properly by South African newspaper publishers. Internationally Twitter is being used by media organisations as diverse as CNN and the NYTimes to push breaking news to subscribers. Big name local brands such as The Star, Beeld, Die Burger, the Cape Times, the Sowetan and others are still missing in action. So which South African newspapers make use of Twitter?

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