Mobile marketing is in its infancy as it struggles with usability, measurement and education – yet all bets are it’s going to be big. By Herman Manson
Category archives: Marketing
Tom of Finlands heads down South…
Tom of Finland, one of the newest perfumes by Etat Libre d’Orange, is making its debut in South Africa. Ogilvy Johannesburg is the appointed agency. The Tom of Finland perfume pays tribute to the fetish artist of the same name notable for his stylized homoerotic art and his influence on late twentieth century gay culture.
Windows 7 Review: Windows as it should be?
On April 30 Microsoft unveiled the Windows 7 Release Candidate (RC) – the final Beta version of the upcoming release of its new operating system – to the developer community. Today (5 May) it goes live to the public. The initial Beta released in January has been polished, updated and improved. Microsoft have also included new functionality, namely XP mode, which uses Virtualisation to run older XP programmes natively in Windows 7, promising 100% XP compatibility. Will this release be the one to finally set aside Windows XP (and kill off Vista)? STEVEN AMBROSE blows his download data cap again, downloads all the bits, and puts Windows 7 RC to the test.
Rebranding the advertising industry
Consumers believe ad agencies should accept at least some responsibility for the current worldwide economic crisis and the credit crunch.
Defrosting your brand during the recession
A recession acts as a full-stop in the consumer’s psyche. Simon Silvester, author of AAAGH!: A Deep Recession Changes Everything, talks to Herman Manson about how brands should approach consumers during a recession.
Jesus vs. Pope? Animated battle over condom a pop culture hit
The Pope says condoms are bad. Patrick Boivin thinks this is what Jesus would do…
COPE says vote for hope
Political party Cope has signed up over 5000m2 of large scale nationwide branding which aims to heighten the party’s profile and spur voters to the polls. The numerous large scale outdoor sites can be seen throughout Gauteng, Cape Town and Durban. Network BBDO conceptualised the creative work. Nice to see something other that those boring election posters on lamp posts…
Local media channels see healthy Twitter growth
After jumping from the 5th to the 1st spot on Mark’s Twitter News Ranking Index MyNews24 not only maintained its position but grew its number of followers by more than 450. Radio 702 continued its surge up our rankings from 4th position to 2nd place though in terms of the number of followers it’s not yet seriously challenging MyNews24 for the top spot.
Live tweets from the Habari Digital Media Symposium!
Pedro van Gaalen from Hello World Agency has agreed to Tweet for MarkLives live from the Habari Digital Media Symposium currently taking place in Cape Town. Follow his updates on our Twitter site.
We also have the speaker presentations live on Slideshare!
Where to find the Alternatative Route
You can see it here in Cape Town, just before Constantia-Nek on Hout Bay Main Road.