Category archives: Marketing

Ad Agency business model not innovating or evolving

Loeries 2009: Apocalypse Now? With Loeries 2009 looming Herman Manson asks if the ad agency business model remains sustainable.

D&AD takes tough stance on scam ads

D&AD has joined the One Show to take a tough stance on scam ads (or ‘pro-active’ work as it is called here in SA). In a statement on its blog D&AD clearly states that “work must have been produced in response to a genuine brief and be approved and paid for by the client. Works created solely for the purpose of entering competitions are not eligible.”

MTN birthday no celebration

MTN has been told off by the Advertising Standards Committee following complaints lodged against a major promotion and competition celebrating its 15th birthday. Hopefully the ruling will serve to deter unscrupulous cellular providers from taking consumers for a ride with ludicrously priced competitions. MTN, instead of celebrating 15 years in existence, just underscored how far it is removed from consumers, and how little they offer us to celebrate.

Media junkets from hell

Take whatever disparate journalists you can lure, stuff them into a plane. Fly them down to East London. Take them on tour. Feed them. Encourage them to drink. Throw free goodies at them. And hope like hell they give you good coverage for the new logo you’re unveiling. Story by Mandy de Waal.

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