The Advertising Standards Authority of South Africa recently ruled that “There was no evidence, before the Directorate, that the use of the word vegetarian is regulated or should be used in a certain way.” Uhm, ok. This is our advertising watch dog refusing to admit that use of the word ‘vegetarian’ requires to regulation in advertising.
Category archives: Marketing
Where are tourists going when not watching the football?
With soccer fans getting ready for the 10 + 10 and 20 – 10 (eeeek!) You Know What. They won’t only be watching soccer – they will also be exploring South African tourist sites. Google has released data on what key-words tourists are searching using its engine.
Samsung responds to greenwashing story
Samsung has issued a press statement responding to my story that it had been caught misrepresenting its eco credentials to South African consumers.
Samsung remains committed to environment-friendly practices
26 March 2010
Samsung Electronics South Africa (Pty) Ltd has noted the recent ruling by the Advertising Standards Authority of South Africa (ASA) and believes that the ASA has adopted a different interpretation to what was intended.
A place in the sun on one of those ‘Best and Kindest and We don’t Suck at All’ lists
I just published a story on BizCommunity.com relating how Samsung was caught out green washing its environmental credentials. The final, slightly more colourful, unedited paragraph of the story is republished here:
The ‘mega R25,000,000 MILLION’ auction from Aucor
I have never met Rick Raubenheimer but I can yell you the guys has a sense of humour. He recently lodged a complaint with the Advertising Standards Authority of SA (ASA) against a print advertisement for auction house Aucor.
DStv acknowledges promo similarities with iconic Apple ad
“Here’s to the crazy ones… who had the balls to copy one of the greatest commercials ever made.” The Bizcommunity.com peanut gallery was un-amused when Ornico recently picked a DStv promo titled ‘The Dreamers’ as its ‘Ad of the Week’ on its ad showcase on Biz. The promo in question reminds one strongly of a rather iconic ad made by Apple for its successful ‘Think Different’ campaign in the late 1990s. Read the full story here.
The Martha Stewart Twitslap (in tweets)
by MarkLives. There’s been fairly extensive coverage of the substantial delegate walk-out and subsequent ‘twitslap’ Martha Stewart inspired at her Design Indaba conference presentation. While two or three relevant tweets have been circulating in the mainstream media, this aims to capture some of the tweets flying through the main auditorium.
The accountable ad agency
by Herman Manson. M&C Saatchi Abel aims to build an agency focused on measurable return of investment for clients. Is this the new dawn over adland clients have been waiting for?
Michael Bierut is a funny guy
The opening speaker at the 2010 Design Indaba Conference, the famous graphic designer Michael Bierut, gave a humorous presentation filled with some valuable lessons for graphic designers.
Biometric security introduced to Design Indaba
Biometric security introduced to Design Indaba