Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: University of Johannesburg rebrands; a sporty new launch for Bos; Shift’s hard work on Lovers Plus; and creative new offices for 99c.
Category archives: Marketing
The Real McCoy: Stop and smell the coffee
by Sean McCoy. Visiting six different countries over four weeks in January gave me time out to stop, smell the coffee and ponder the Starbucks story while doing the obligatory caffeine refuel.
The Dissident Spin Doctor: Are you making your employees rich, famous and happy?
by Emma King (@EmmainSA) We know what a turmoil it is to train and upskill people, and we know how insecure clients feel when they constantly have to deal with new people, not to mention the financial (and emotional) burden of ongoing recruitment processes. So why aren’t we placing more focus on retaining good people?
Smart Africa TV: Digital advertising growth in Uganda
by Russell Southwood (@BalancingActAfr) In this interview Seanice Kacungira, CEO of Blu Flamingo (@BluflamingoUg) talks about how she and her business partner set up Blu Flamingo in 2010 and how the online advertising space in Uganda is growing.
The Ad Contrarian: How to become a marketing moron
by Bob Hoffman (@adcontrarian) I find that the only way I can maintain perspective about the impact of advertising on real people in the real world is to live among them. If I really want a sense of how it works and how it doesn’t work, it is best to see it as a consumer sees it, not as a practitioner sees it.
Shelf Life: Spicing up furniture design trends
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: latest furniture design trends from Cologne; spicing things up in the kitchen; is nailing a product to a wall actually art; and the sweet smell of success.
#trendMARK: Social media commerce in the Reassurance Economy
a trendMARK feature by Dion Chang (@DionChang) Let’s talk about retail disruption and other top trends for 2014, including: social media commerce; catering to the millennial palate; the reassurance economy; and millennial martyrs (the big data backlash).
The Sell: Why TV advertising is cheating…
by Mimi Nicklin (@MimiNicklin) The ad men of old, they had it easy. Fast-forward 30 years and, sadly, our selling model is not as simple. Here we are working 14-hour days, spending hours in store watching shoppers, millions of rands talking to them and a small fortune incentivising them, and yet our retail sales are still flat.
The Word: Service-delivery protest ideas to activate evangelists
by Mongezi Mtati (@Mongezi) South Africa sees at least five service delivery protests per day, some of which receive more media attention than others, and they all become the talk of the town. Let’s look at what makes these worth talking about and what we, as marketers, can take away when thinking of building a community of evangelists and managing them.
The Ad Contrarian: Social media and the end of the brand ‘conversation’
by Bob Hoffman (@adcontrarian). Marketers they are abandoning the “permission model” and reverting to the “interruption model” in their online advertising.