by Russell Southwood (@BalancingActAfr) In this interview Seanice Kacungira, CEO of Blu Flamingo (@BluflamingoUg) talks about how she and her business partner set up Blu Flamingo in 2010 and how the online advertising space in Uganda is growing.
The interview also covers:
- what motivated their first client to come on board;
- how well You Tube is used in Uganda by brands and music performers;
- the levels of digital advertising spend;
- and how digital spend compares with ads in newspapers for effectiveness.
Russell Southwood is the founder of Balancing Act and the web TV channel Smart Monkey TV, and has been an analyst in telecoms, internet and broadcast in Africa for the last 14 years. Smart Monkey TV aims to capture the energy at the crossroads between African culture and technology. MarkLives is syndicating content from Smart Monkey TV on a weekly basis for the column “Smart Africa TV”.
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