by Louise Marsland (@Louise_Marsland) Here are some of the products and designs showcased at Design Indaba Conference & Expo worth highlighting as they are not only about aesthetics but also innovative ways for using design to solve problems.
Category archives: Marketing
#trendMARK: Nigeria’s retail deathmatch
a trendMARK feature by Gugu Mtshali. Nigeria, with its burgeoning middle class of repatriated professionals, is poised to undergo a sea-change in Retail, as South African chains enter the high street, to compete with both the locals and online stores.
Africa Style: Hats off to home-brewed ads and marketing
by Masingita Mazibuko. There is something about the familiar that feeds our soul, makes us feel connected, safe and emotionally committed. At the risk of sounding ‘Afropolitan’, I do believe there is something about home-brewed that really moves the needle when it comes to advertising.
Creation: Death by uninspired political posters
by Artwell Nwaila (@artwelln) Imagine a world where political parties attempt to get creative when it comes to voting season. A place where thought is put into a tagline beyond the dull call to action: “Vote for me”. A world where campaign posters capture your attention like a well-crafted full circle campaign.
Marcello Serpa on how to build a successful ad agency #designindaba
by Herman Manson (@marklives) For most people, Marcello Serpa (@Marcello_Serpa) is the guy who made Havaianas famous. It was his first account at his own agency and he has helped grow a local brand in Brazil into a global powerhouse. For ad people, he is that, of course, but more importantly to them, I suspect, is that he and a business partner launched his own agency (AlmapBBDO), made it, and made it fly.
Shelf Life: From designer coffee cups to porn stars
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: a designer paper activation from Shift Joe Public; a stunning pop-up promotion from Machine; Lego gets down on a porn star that plays with its brand name; and media brand GQ launches another brand engagement site.
Ije Nwokorie on the death of brand myths #designindaba
by Russell Southwood (@BalancingActAfr) In this interview, Ije Nwokorie, managing director at Wolff Olins London and a speaker at the Design Indaba 2014, talks about how he came to run Wolff Olins London and what branding means for him
TRENDAFRiCA: 10 MegaTrends for 2014
by JWT Intelligence (@JWTIntelligence) Trends don’t happen in isolation. They tend to intersect and work in tandem with each other. And many are extensions or outgrowths of trends, reveals JWT Intelligence in the TRENDAFRiCA 2014 Trends Annual.
Five fave talks from recent conferences #designindaba
by Herman Manson. We pick five talks from recent Design Indaba conferences that rocked.
Green Sky Thinking: Innovation that matters — the business case for sustainability
by Colwyn Elder (@colwynelder) Economic efficiency is environmental efficiency’s quick win when convincing hard-nosed business practitioners about the benefits of investing time and money in sustainability initiatives. What better case than a direct financial ROI that goes straight to the bottom line?