by Russell Southwood (@BalancingActAfr) In this interview, Ije Nwokorie, managing director at Wolff Olins London and a speaker at the Design Indaba 2014, talks about how he came to run Wolff Olins London and what branding means for him, as well as:
- the impact of the Internet on how people feel about brands,
- reasons for the disconnect between surface messages and what the customer experiences,
- the controversy over the London Olympics logo
- and his work with Mercedes Benz.
Image source: Wolff Olins London
Russell Southwood is the founder of Balancing Act and the web TV channel Smart Monkey TV, and has been an analyst in telecoms, internet and broadcast in Africa for the last 14 years. Smart Monkey TV aims to capture the energy at the crossroads between African culture and technology. MarkLives is syndicating content from Smart Monkey TV on a weekly basis for the column “Smart Africa TV”.
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