Ije Nwokorie on the death of brand myths #designindaba
by Russell Southwood (@BalancingActAfr) In this interview, Ije Nwokorie, managing director at Wolff Olins London and a speaker at the Design Indaba 2014, talks about how he came to run Wolff Olins London and what branding means for him, as well as:
- the impact of the Internet on how people feel about brands,
- reasons for the disconnect between surface messages and what the customer experiences,
- the controversy over the London Olympics logo
- and his work with Mercedes Benz.
Image source: Wolff Olins London
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