Marcello Serpa on how to build a successful ad agency #designindaba

by Herman Manson (@marklives) For most people, Marcello Serpa (@Marcello_Serpa) is the guy who made Havaianas famous. It was his first account at his own agency and he has helped grow a local brand in Brazil into a global powerhouse. For ad people, he is that, of course, but more importantly to them, I suspect, is that he and a business partner launched his own agency (AlmapBBDO), made it, and made it fly.

Authenticity is the non-digital revolution sweeping our industry #canneslions

by Charl Thom, Group MD, FoxP2 The seminars and speakers over the Cannes Lions week are some of the most inspiring and informative an advertising or marketing person could hope for. Here are a few of the many notes I made during the week, and a few interesting quotes (some more colourful than others) that stayed with me.

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