by Bob Hoffman (@adcontrarian) E-mail remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined.
Category archives: Marketing
Shelf Life: The straw of life — portable water filter a potential lifesaver
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: a portable water filter product from Aqua4Life that could save lives; Havas gambles on new experiential brand campaign; and get the Skinny on this World Design Capital 2014 design collaboration.
#trendMARK: IM platforms and social networks will blur together in future
a trendMARK feature by Mike Wronski (@mikewronski) Technology continues to disrupt marketing, but will enable brands to get closer to consumers in 2014. The big question will be whether people want marketing to come any closer. Let’s take a look at technology trends for marketing in 2014.
Influencers: Very few people make truly individual choices
by Jason Stewart (@HaveYouHeard_SA) Influencing someone to change behaviour is very hard to do, and failure rates should scare marketers whose job it is to convince consumers to buy their brands.
Selling Cell C
by Kim Penstone. While rumours of consolidation in the mobile and telecoms sector continue to circulate, Cell C marketing director Dr Doug Mattheus is determined to sell Cell C to South Africans — not the competition.
Shelf Life: Mixed reaction to new JSE brand identity
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: The JSE invests in a new brand identity for all stakeholders; the Cadbury floating cows are back on a high with another variant; and well-known wine brand, Zonnebloem launches designer POS.
Fair Exchange: How the tough economy is changing retail
by Erna George. Being aware of consumers’ financial situation is a critical part of marketing in 2014. Frugal consumers are a significant reality and now, more so than ever, it is worth their while — and easier — to shop around, trade up and down the value chain and switch brands. If you don’t alter your marketing mix, isn’t it likely that your brand will be left at the side lines?
The Sell: The powerhouse and the people — how decision-making is changing
by Mimi Nicklin (@MimiNicklin) It seems to me that the four major news headlines right now may have a fundamental impact upon the world as we know it, and the people living upon it. Behind these stories lie the seismic shifts in consumer perceptions, confidence and behaviour that are slowly forming as the news keeps rolling.
The Ad Contrarian: Branding For Dummies
by Bob Hoffman (@adcontrarian) Among the topics that marketing and advertising people can bore you to death with, perhaps the most annoying is “brands.”
Shelf Life: Imagine … Zilema
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Imagine… Zille & Malema embracing; Provantage relaunches media group; Brandcraft refreshes Fuseware; and Pernod brews new comms strat.