by Herman Manson (@marklives) The Audit Bureau of Circulations of South Africa has released newspaper circulation statistics for the period January–March 2015 (ABC Q1 2015).
Category archives: Columns
Ad of the Week: Making dreams come true
by Oresti Patricios (@orestaki) The latest campaign by Nedbank is an extension of last year’s “Ke Yona” campaign, which we also named Ad of the Week. This year, the concept has evolved, featuring the aspirational slogan, “Make things that really matter happen”, and communicating this is the Joe Public ad “Making Things Really Happen: Bathtime”.
Motive: Adland’s talent war and how agencies need to change
by Andy Sutcliffe (@andythirtyfour) Advertising agencies need to become extraordinary places to come to and, more crucially, to stay at. What with agency churn rates anywhere between 20%–50% as our people look to the client side for extra job security, comfort and training, there is a talent war going on.
Motive: Packaging trends to be led by mobile commerce
by Gareth Pearson (@gareth_pearson) Online retail represents exciting opportunities for South African marketers. But with such a strong focus on online shopping, where does this leave packaging and the intimate interaction it enjoys with consumers in the purchase process?
Ad of the Week: Consistency is the key
by Oresti Patricios (@orestaki) The age-old narrative of humans looking to the sea for their livelihood is the story upon which the new commercial for Prudential Investment Managers from Lowe Cape Town is based.
#SouthAfricanTVratings: 13–19 April 2015 (week 16)
by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 13–19 April 2015! We reveal the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
Motive: How brands can help us win back the internet
by Dan Herman (@elhermo) What can we, as brands and marketers, do to navigate the minefield that the online environment has become? How do we turn back the tide of brutality and negativity, and drive digital back towards the ideal it was intended to be? How do we stay relevant and be heard without contributing to the turmoil?
Ad of the Week: Ballantine’s ‘gets it’
by Oresti Patricios (@orestaki) Ballantine’s Scotch Whisky is a brand that has used an imaginative, cross-market, brand-building campaign to create an image that is fresh, new and in tune with the modern generation. The slogan is “Stay True,” and this refers initially to the idea that Ballantine’s respects its roots.
#SouthAfricanTVratings: 6 April–12 April 2015 (week 15)
by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 6 April–12 April 2015! Using data supplied by the new Broadcast Research Council of South Africa (BRCSA), this #SouthAfricanTVratings column is a weekly roundup of SA’s TV audience viewership.
Brand Culture: An analysis of Santam’s “One of a kind”
by DK Badenhorst (@BrandCultureSA) In order to understand the reason that Santam’s “One of a kind” ad has received so much traction, despite kicking us in the shins, it’s important to wind back the clock.