by Oresti Patricios (@orestaki) In an online activation campaign for test-driving the new BMW i3 electric car, NATIVE VML has built a dedicated microsite targeting the luxury-brand car buyer with a preference for ‘green’ and sustainable alternatives. A talking AI is built into the website, making it completely different to all the other car-brand sites one finds.
Category archives: Columns
Meet an upgraded Springleap and its meta-consumers
by Herman Manson (@marklives) Once Springleap was famous for the funky but rather expensive T-shirts it produced through crowd-sourced design. Now the business has dropped T-shirts and embraced a new research-centric role under Trevor Wolfe.
#SouthAfricanTVratings: 25–31 May 2015 (week 22)
by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 25–31 May 2015! We reveal the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
Ad of the Week: Lions with lightsabers [Oh yes!]
by Oresti Patricios (@orestaki) Now the cat videos that dominate them interwebs usually depict domestic cats, with their strange positions of sleep or cute play, but this doesn’t mean we don’t love the big cats. And this week’s ad is all about the big ’uns — those kings and queens of the jungle — Panthera leo!
Media Redefined: Old is definitely the new new
by Martin MacGregor (@MartMacG) In the media-planning world, that old media, TV, has been dead for so long, rigor mortis should have set in. But has it? Yes and no.
#SouthAfricanTVratings: 18–24 May 2015 (week 21)
by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 18–24 May 2015! We reveal the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
Inside Rogerwilco — SA’s Drupal specialist
by Herman Manson (@marklives) Drupal, an open-source content-management platform, offered agency Rogerwilco a platform on which to build its specialised offering.
Masterclass Notes: Procurement — friend or foe?
by Johanna McDowell (@jomcdowell) The masterclass of UK marketing procurement specialist, Tina Fegent, provided some excellent — and very leading-edge — input on the role of marketing procurement, how it is not easily understood and a perspective on how agencies see procurement.
Ad of the Week: Dance, dance, dance
by Oresti Patricios (@orestaki) King James II got the talented Terence Neal of Egg Films to direct an eye-catching TV ad for 5FM’s Live Loud campaign. All about the power of music — and what happens if it isn’t there — this commercial speaks to the heart. I’m telling you, this ad could have been made for me, and me alone.
The Ad Exec: Matriarchal marketing
by Tom Fels (@thomasfels) Our world is changing. It seems that our collective good is not served by the patriarchal approach and, in response, both leaders and brands across the world are turning toward a new matriarchal way of being that presents a far brighter outlook.