by Oresti Patricios (@orestaki) Tagged as #ChampionTheMatch, M&C Saatchi Abel’s brand-content idea for EUFA Champion League sponsor, Heineken, was to bring the world of the league closer to South African fans. The concept? To stage a fanzone event in Pimville, Soweto, for local fans.
Category archives: Columns
The Ad Exec: The network life
by Tom Fels (@thomasfels) After the acquisition news of the past 12 months, there are plenty of formerly-independent agency owners and executives making the adjustment to network life. I am one of them. So what’s it like?
EXCLUSIVE: Bidvest Media acquires Retroviral Digital Communications
by Herman Manson (@marklives) Bidvest Media has purchased a majority stake in Retroviral Digital Communications, its second acquisition in the media space — it owns a stake in integrated sports marketing and sponsorship agency, MSCSPORTS.
Motive: Brands need to rethink their strategy from the bottom up to win in Africa
by Grant Hillary (@granth01) Global brands are starting to realise that Africa is not one country, and brands that tailor their marketing strategies by country will enjoy more of the economic growth that is up for grabs.
Kevin Roberts on rebuilding Saatchi in SA
by Herman Manson (@marklives) Kevin Roberts, executive chairman of Saatchi & Saatchi, is full of hope and optimism that its South African agency, the recently amalgamated Saatchi & Saatchi BrandsRock, will pull together to become a formidable name once again in the SA advertising world.
Brand Culture: All about the dad
by DK Badenhorst (@BrandCultureSA) Fatherhood has not been a dominant theme in advertising until relatively recently. Let’s take a look at some recent ads featuring dads from CCTV, Audi, Dove, Nissan and Toyota, and what they have to say about fatherhood.
Ad of the Week: The Land Rover legacy #CelebrateDefender
by Oresti Patricios. #CelebrateDefender, the farewell campaign for the Land Rover Defender, from Y&R Johannesburg, certainly cuts through the clutter.
Masterclass Notes: Update on IP law and the CPA, plus social media and the law
by Johanna McDowell (@jomcdowell) It was a bumper, third masterclass session for marketers, with Danie Strachan of Adams & Adams Attorneys providing a huge amount of very important information regarding intellectual property law and the Consumer Protection Act (CPA), as well as social media and the law.
Fair Exchange: Balancing brand vs consumer needs in managing complaints
by Erna George. How may companies find the balance between what’s good for the consumer and what’s good for the brand? Today I take a closer look at the “how to” of dealing with complaints.
Promise made good
by Herman Manson. Marc Watson and James Moffatt promised themselves they would one day launch their own agency. When they did, they called it Promise.