by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 6–12 July 2015! We reveal the best-watched shows, where they ran and how many South Africans tuned in to watch.
Category archives: Columns
Ad of the Week: Hello, Cape Town weekend!
by Oresti Patricios (@orestaki) Cape Town Tourism has been running a fun, yet powerful, online campaign by Design Infestation that promotes the city as a destination “for all seasons, for all people”. Whether you’re a foodie, an adrenalin junkie or a culture vulture, the message in the advertising is that Cape Town has something that will appeal to you.
World Wide Creative two years after the Sekunjalo deal
by Herman Manson (@marklives) A little over two years ago, Saratoga Software, a subsidiary of JSE-listed Sekunjalo Investments Limited, acquired a majority shareholding in digital agency, World Wide Creative. The agency had intentionally sought a buyer that wasn’t part of an agency network (or an ad agency, for that matter).
Publicis Groupe/Creative Counsel rumours gather pace
by Herman Manson (@marklives) Rumours around the imminent acquisition of below-the-line agency The Creative Counsel by Publicis Groupe are gathering pace. Negotiations around a possible deal are understood to have started in 2014 but have yet to be concluded successfully.
#SouthAfricanTVratings: 29 June–5 July 2015 (week 27)
by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 29 June–5 July 2015! We reveal the best-watched shows, where they ran and how many South Africans tuned in to watch.
Fair Exchange: Effective direct marketing to consumer — oxymoron or engaging strategy?
by Erna George. Direct marketing has a real role in marketing strategy but many are applying it bluntly in the hope of getting one hit —it ends up being like firing a shotgun in a china shop, hitting much but blowing all prospects to smithereens in the process.
Ad of the Week: Let’s go to the zoo! Tonight!
by Oresti Patricios (@orestaki) Get ready for an overload of cuteness in this week’s Ad of the Week, which is all about the Johannesburg Zoo’s “Night Tour Shadows” activation. The project is the brainchild of Y&R South Africa, Johannesburg, and it is full of imagination, engagement and fun.
Utopia — the agency Graham Warsop didn’t know he launched
by Herman Manson (@marklives) In 2012, Graham Warsop launched a new ad agency, Utopia. Except he didn’t realise that that was what he was doing.
#SouthAfricanTVratings: 22–28 June 2015 (week 26)
by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 22–28 June 2015! We reveal the best-watched shows, where they ran and how many South Africans tuned in to watch
Media Redefined: “Creative agency makes the shortlist in Coca-Cola’s media agency review”
by Martin MacGregor (@MartMacG) That’s not my headline. It’s the headline of a recent Advertising Age article which made me sit up and read it a few times to make sure I was reading it right. I was, and it felt as if the earthquake I had been waiting for had finally struck.