by Herman Manson (@marklives) A little over two years ago, Saratoga Software, a subsidiary of JSE-listed Sekunjalo Investments Limited, acquired a majority shareholding in digital agency, World Wide Creative. The agency had intentionally sought a buyer that wasn’t part of an agency network (or an ad agency, for that matter).
Saratoga Software, a subsidiary of JSE listed Sekunjalo Investments Limited, has acquired a majority shareholding in Cape Town digital agency World Wide Creative.
Sekunjalo is lead by Dr Iqbal Survé, who recently made headlines thanks to the successful bid (still subject to approval from shareholders and authorities) by the Sekunjalo Independent Media Consortium to acquire the South African division of Irish owned Independent Newspapers in a R2 billion deal.
Independent titles include The Star, Cape Times, The Mercury and Isolezwe amongst others as well as the online news portal IOL.
(A recent SENS statement by the company points out that Sekunjalo Investment Holdings (Pty) Ltd is a party to the Sekunjalo Independent Media Consortium and not the JSE Listed company, Sekunjalo Investments Limited. Sekunjalo Investment Holdings (Pty) Ltd (part of the consortium) “will work closely with the technology business of Sekunjalo Investments Limited (which owns Saratoga Software) to ensure that thereis synergistic benefits for Sekunjalo Investments Limited.”
Survé recently told media journalist Gill Moodie that innovation and digital transformation was key to make Independent newspapers competitive and to take on arch newspaper rival Media24. He had hinted in that interview that the imminent acquisition of digital assets to help achieve these goals were on the cards.
World Wide Creative is known for its expertise in the production and development of digital assets. Current clients include Hyundai, The Foschini Group and Virgin Mobile. World Wide Creative was launched in 2003 by business partners Fred Roed and Mike Perk.