by Cheryl Hunter. Eco-friendly mannequins for Woolies; KWV truffles onto the gin market; and Ads24 launches The Beat.
Category archives: Columns
Ad of the Week: Touching tribute goes viral
by Oresti Patricios. This week’s #AdoftheWeek is not an ad but a private gesture made by a very public brand that went viral, thanks to social media.
Talk Africa: The collective culture of Burkina Faso
by Remon Geyser. Even though less than 1m people have direct internet access, Burkina Faso is known for some of Africa’s most culturally diverse and unique events.
Green Sky Thinking: Rewards beyond awards
by Colwyn Elder. SA has many opportunities for brands to build societal value beyond their businesses. Will this be reflected in Loeries this year?
AdReview: A memo and the end of an institution
by Herman Manson. Tony Koenderman has cancelled AdReview — the industry awards show he has been running for nearly 15 years.
Brand Politics: City brands & the ‘world-class’ positioning myth
By Al Mackay. SA cities are struggling to define their brands, pulled as they are between wanting to seem “world-class” and responsive to all who live in them.
Ad Feature: A surfing motorbike and other pipe dreams for brands
by MarkLives. One Superhero and two Heroes and the role stunts play in modern-day brand communications!
New boutique media agency wants to liven up its sector
by Herman Manson. This new agency plans to steal the limelight as it promises clients a more-strategic approach and staff a dynamic work environment.
SA TV Ratings: 20–26 July 2015 (week 30)
by MarkLives. South African TV ratings for the week of 20–26 July 2015!
Dissident Spin Doctor: Secrets they never tell you about starting a PR shop
by Emma King. A friend has just started out on her own and has asked me for tips on what I’ve learnt since I started my own PR shop just over a year ago.