by DK Badenhorst. Social justice causes are like brands in many ways. They have character, stand for something and would often be better off if we changed our behaviour.
Category archives: Columns
Global.Ad.Geeks: Lexus goes back to the future
By Mandy & Jon. Back to the Future II cannily hinted at the IoT, Google Glass, drones and the hoverboard — now a reality, thanks to Lexus and CHI&Partners.
Media Redefined: Keeping the algorithm conscious
by Martin MacGregor. Transactional data is by far the best guide of consumer intent, as no decision is more real than purchase.
Ad Feature: Bic’s ad wasn’t the only #BrandFail on Women’s Day!
by MarkLives Two Heroes and two Zeros in the latest Ad Feature, starring Bic SA, Total SA, DStv Compact and All Blacks!
Africa Dispatches: A tale of two countries
by Mandy de Waal. If you read the London FT earlier this year, you may have noticed a good news story about how tech is markedly improving people’s lives in Rwanda.
SA TV Ratings: 27 July–2 August 2015 (week 31)
by MarkLives. South African TV ratings for the week of 27 July–2 August 2015!
MagLove: The best magazine covers this week
Bloomberg Businessweek, Discovery (Cathay Pacific), Ferment, Interview and MC1R — MediaSlut’s choice of the best international mag covers this week.
ABC Analysis Q2 2015: The biggest-circulating consumer mags in SA
by Herman Manson. ABC SA has released consumer-magazine circulation statistics for the period April–June 2015 (ABC Q2 2015).
ABC print round-up Q2 2015 in one word: Decline
Extracts from the ABC Q2 2015 presentation, released today, show a continued decline in newspaper sales plus magazine circulations.
ABC Analysis Q2 2015: The biggest-circulating newspapers in SA
by Herman Manson. ABC SA has released newspaper circulation statistics for the period April–June 2015 (ABC Q2 2015).