by Katie de Klee. The 2015 biennial INDEX Awards winners are a solar battery, a language-learning app, an ocean clean-up scheme, an app to diagnose eye diseases, and vertically grown vegetables.
Category archives: Columns
Beyond Borders: The future of OOH is mobile
by Craig Page-Lee. Mobile is driving some of the global trends in OOH advertising and its importance is also evident here in Africa.
Talk Africa: SA selfie culture
by Remon Geyser. A great portion of SA’s consumer base is loving the selfie trend, and brands are using this more and more as part their marketing strategies.
Shelf Life: adidas — revolutionising the game
adidas creates it own game; Castrol launches the Vuvu-Lyza; and a new wave of colour from Canon — Cheryl Hunter’s weekly pick of all things new!
Motive: Embracing smartphone shopping
by Marion Marais. The love affair between our smartphone and us knows no bounds, yet brands have been slow to capitalise on this relationship.
Ad of the Week: How to make a hipster cry
by Oresti Patricios. Oh, those poor hipsters! They’ve been under fire again from craft beer, Garagista, with Tears of the Hipster…
Tuned: The rise of black consciousness
by Thabang Leshilo. As African identity becomes a force on the world stage, SA marketers need to think carefully about how they communicate to this market.
The Word: Community manager appreciation day
by Mongezi Mtati. What makes for some of the most wildly successful social media communities in South Africa and beyond?
Thinking TV: TAMS Universe update August 2015
by Inge Hansen. 31 August 2015 is when the TAMS Universe will be updated in line with the AMPS 2014B Universe.
Masterclass Notes: Evaluating creative against strategy
by Johanna McDowell. Andy Rice delivered the fifth of our Marketers’ Masterclasses.