by Herman Manson (@marklives) Oscar Tango Marketing has been relaunched as a specialist CRM agency called Kaffeine. According to managing partner, Alistair Irving, the agency will marry creatively smart work with hitting the commercial bottom line, plus ensuring measurable return on investment for clients.
Category archives: Columns
#SouthAfricanTVratings: 11–17 May 2015 (week 20)
by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 11–17 May 2015! We reveal the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
Brand Culture: SquareSpace, Jeff Bridges and his weird sounds — a cultural misfire
by DK Badenhorst (@BrandCultureSA) Tapping into little pockets of pop culture is a tricky and fascinating business. If the goal is to create culturally interesting advertising or any mainstream piece of communication, it’s even trickier. You need to find something that is relatively niche but still recognisable (Red Bull films). If you don’t, you end up with people not knowing what they’re looking at (SquareSpace’s Jeff Bridges ad).
Ad of the Week: I’ll be waiting for you, oh-oh-oh!
by Oresti Patricios (@orestaki) The minute I heard the music for the new Tafel Lager adverts, I wanted to get up and dance. I wanted to dance on the table. I wanted to dance on the chairs.
Media Redefined: The fallacy of engagement
by Martin MacGregor (@MartMacG) Is the hashtag in fashion or what? It has been building momentum since the launch of Twitter, but in 2015 we seem to be drowning in a constant stream of #weare’s, #noto’s and #mustfall’s.
You’ve probably shopped at Design Partnership
by Herman Manson (@marklives) If you’ve walked into a Hungry Lion or a Standard Bank branch, MTN, Tile Africa, Nando’s, or even a Shoprite Liquor store, you would have experienced a retail environment designed by Design Partnership, the specialist retail-and-hospitality design consultancy.
#SouthAfricanTVratings: 4–10 May 2015 (week 19)
by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 4–10 May 2015! We reveal the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
Ad of the Week: Life as a (video) game
by Oresti Patricios (@orestaki) A Cadbury Lunch Bar promotion that gets people to look a little closer is the brainchild of digital agency Hellocomputer, in celebration of Lunch Bar’s Golden 50th anniversary.
Fair Exchange: Let the signatory beware — but what of the brand’s responsibility?
by Erna George. How are brands behaving to allow consumers to feel partnered and covered against legal consequences of their signatures on seemingly innocuous agreements?
ABC Analysis Q1 2015: The biggest-circulating consumer magazines in South Africa
by Herman Manson (@marklives) The Audit Bureau of Circulations of South Africa has released consumer-magazine circulation statistics for the period January—March 2015 (ABC Q1 2015).