by Tom Fels (@thomasfels) Compounded by what has become a full-out war for top minds, the promiscuous nature of the new marketing generation has serious implications for the future of an industry fuelled by intellectual capital.
Category archives: Columns
Media Redefined: If you think you’re in media, you’re wrong
by Martin MacGregor (@MartMacG) The word “media”, rather than changing in meaning, seems to have narrowed in definition. Its current meaning is “any means of communication that reach or influence people widely”.
Ad of the Week: Getting a lion’s bite back
by Oresti Patricios (@orestaki) So what does a denture adhesive have to do with lions? It seems like a stretch, but denture adhesive manufacturer Fixodent has adopted a project that proves how doing good can be good business, plus add depth to a brand’s profile.
Fair Exchange: Dear brand manager, complaints may be a blessing
by Erna George. If a consumer finds the time and energy to complain, it is an opportunity. However, customer complaints may in a few extreme cases reflect the silliness or the greed of some. Good or bad, the exchange between brands and complainants does not mean that there has to be a winner and loser.
EXCLUSIVE: Gavin Rooke launches The New Order
by Herman Manson (@marklives) No stranger to agency start-ups or pushing against conventional agency boundaries, Gavin Rooke has launched a new ad agency named The New Order.
EXCLUSIVE: New start-up agency Area 213 buying into ecommerce plays
by Herman Manson (@marklives) Be ready for a host of new start-up agencies in the South African market, says Ben Wren, co-founder of one of the newest, Area 213. According to him, the market opens up every couple of years as the local market goes through a period of acquisitions by global networks.
#SouthAfricanTVratings: 30 March–5 April 2015 (week 14)
by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 30 March–5 April 2015! Using data supplied by the new Broadcast Research Council of South Africa (BRC), this #SouthAfricanTVratings column is a weekly roundup of SA’s TV audience viewership.
Ad of the Week: More than merely money
by Oresti Patricios (@orestaki) This week I am breaking with convention again. I am not going to focus on a typical advertisement, but rather on the Project Phoenix campaign, spearheaded by FoxP2 that does something other than sell a product or brand.
Ad of the Week: Enter the imaginarium
by Oresti Patricios (@orestaki) PPC Ltd has come up with a new promotion that radically reinvents the more-than-100-years-old cement brand.
The Ad Exec: A projected future — Esquire trends for 2060
by Tom Fels (@thomasfels) At this time of year, we’re accustomed to trend projections for the year ahead, but what if we were to take our Esquire magazine lessons from the past 50-odd years and apply a lens on the next 50?