by Oresti Patricios (@orestaki) “Make. Change.” is the mantra for Design Indaba 2015. This year, The Jupiter Drawing Room Cape Town has conceptualised the creative for the event with a campaign showcasing the use of paper that harnesses the brand’s core theme, #MAKECHANGE.
Category archives: Columns
The Ad Exec: Ad exclusive — four decades of Esquire Magazine
by Tom Fels (@thomasfels) In December of 1967, Esquire magazine housed 308 pages filled to the brim with advertising, aimed at the ‘modern man’ — 166 ads in all. I know of this because, on New Year’s Day, I was gifted an advertising ‘time-capsule’ of several Esquire magazines dated from 1967 to 1971.
ABC Analysis Q4 2014: The biggest-circulating newspapers in South Africa
by Herman Manson (@marklives) The Audit Bureau of Circulations of South Africa has released newspaper circulation statistics for the period October–December 2014 (ABC Q4 2014).
ABC Analysis Q4 2014: The biggest-circulating consumer magazines in South Africa
by Herman Manson (@marklives) The Audit Bureau of Circulations of South Africa has released consumer-magazine circulation statistics for the period October–December 2014 (ABC Q4 2014).
Motive: South Africa at risk of being digitally out-innovated by offshore players
by Jarred Cinman (@jarredcinman) Late last year, Liquid Telecom announced Kenya as the leader in average internet speeds, with the lowest costs on the continent. This is just the latest in the steady erosion of South Africa’s lead over its African cousins in the evolution of its digital landscape.
Ad of the Week: Enjoying the party?
by Oresti Patricios (@orestaki) Many Twitter users streaming #SONA2015 on the day would have spotted the Photoshopped images of President Jacob Zuma, leader of the opposition Helen Zille, the EFF ‘Commander in Chief’ Julius Malema and a mysterious fourth person in various different scenes, enjoying a ‘good time’ together.
Media Report: Africa’s data divide
a The Media Report 2014 feature by Wadim Schreiner. Data is required for businesses to plan — be it in marketing or development or expansion. African data is notoriously bad — incomplete, inconsistent and unreliable. If the continent is to take its place on the world stage, governments and businesses need to find a way to work together to collect and provide the data that will encourage investment and growth.
Agency Leaders: 2014’s most-admired ad agency in SA
by Herman Manson (@marklives) Our annual poll of South Africa’s top agency executives has already revealed which agencies, agency leaders and creatives are most admired by regional peers. Today, we reveal the results of our national poll, which dispensed with regional boundaries and asked execs to nominate their choice of their most-admired peers, irrespective of where in the country they are based.
Brand Culture: Comic-strip archetypes in advertising
by DK Badenhorst. If you are not a fan of superheroes, I’ll probably have to allow a few seconds for your eyes to return from the back of your head. After all, superheroes are for kids, right?
Ad of the Week: As a fan, how far would you go?
by Oresti Patricios (@orestaki) It goes without saying that Castle Lager is an iconic South African brand, and it has taken a lot of time, effort and money to achieve this status. Naturally, the “Superfans” campaign capitalises on the feel-good factor associated with sport. And this latest commercial is a goodie — it’s an epic journey, a hell of a tale, a real mini-movie with a spectacular ending.