by Oresti Patricios (@orestaki) Time wasted at work could be time spent with your loved ones. Time lost in the hurly-burly of life is less time for creating a better quality of life. And the latest ad from Dialdirect insurance and Joe Public brings that simple message home, in a mini-movie that tugs at the heartstrings.
Category archives: Columns
Motive: Ad award shows don’t get African creativity
by Felix Kessel (@FelixAK) How does African advertising stack up against the global standard of creativity? Stop and think before you provide a reflex answer to this seemingly simple question.
Media Report: Chris Roper on marketing, the media, and its co-dependency
a The Media Report 2014 interview. Chris Roper, editor-in-chief of the Mail & Guardian, answers questions about editorial independence, honest information and offers deep insight into the M&G brand and future trajectory.
Ad of the Week: Getting Dad’s approval for a car
by Oresti Patricios (@orestaki) I’m generally wary of car ads that use dangerous stunts and high-speed driving, as if the ‘thrill of the drive’ is the most important consideration when buying a car. That said, I think Nissan Almera’s “Dad’s Approval” from TBWA\Hunt\Lascaris turns the model on its head.
Brand Culture: A new reason for an old New Year’s Resolution
by DK Badenhorst. Language can’t stretch forever. It either has to move (ie healthy must mean sexy) or it snaps back (healthy means healthy again and sexy means sexy). Health can’t move; it has family and a job in the health environment. Brands such as Vital and categories such as ‘organic food’ require that it hangs on to its conventional meaning. So what now?
Media Report: Gareth Cliff. Radio reinvented.
a The Media Report 2014 interview. Once l’enfant terrible of SA’s airwaves, Gareth Cliff caused a major stir when he left his former employer, 5FM, for the brave new world of streaming digital content. The result of Cliff’s digital content experiment? Some 500 000 listeners a month as of September 2014.
2014 Big Reads: The creative work you made time to read about in 2014
The creative work you made time to read about in 2014.
Ad of the Week: Takealot of this DIY Christmas Special with Suzelle
by Oresti Patricios (@orestaki) Suzelle DIY is a “Bitesized Do-It-Yourself Webseries” conceived by filmmaker and animator Ari Kruger and illustrator/designer Julia Anastasopoulos. In December 2014, online retailer Takealot.com used the holiday season and four episodes to promote the brand, as well as its wish list feature— and I think it’s a very clever association.
2014 Big Reads: The 10 best-read adland stories of 2014
We list the 10 most trafficked stories adland related on MarkLives in 2014.
Media Report: The meaning of media independence
a The Media Report 2014 feature. Anton Harber writes on the fine balance that delivers autonomy in newsrooms, and enables journalists to produce more interesting, impactful and useful journalism.