We list the 10 most trafficked tech stories on MarkLives in 2014.
Category archives: Columns
2014 Big Reads: The 10 best-read media stories of 2014
We list the 10 most-trafficked stories media on MarkLives in 2014.
Media Report: Advertising in Africa’s biggest economy
a The Media Report 2014 feature by Gugu Mtshali. The advertising industry in Nigeria has seen significant maturation in both creativity and execution during the past 10 years. As recently as 2008, television commercials and outdoor advertising were more predominantly foreign in format.
#Top40TVratings: Generations back on top
by SAARF & MarkLives (@marklives) And Generations Tis back on top of our National and DStv charts for the week of 1–7 December 2014! This collaboration is a weekly roundup of South Africa’s TV audience viewership, revealing the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
#AdoftheYear: Best South African Ad of 2014 — #getmeto21
by Oresti Patricios (@orestaki) I’m a big fan of digital, social media and viral campaigns that work well. That’s why I’ve decided to award this year’s #AdoftheYear to a campaign that has already made a tremendous impact upon people’s lives, and promises to do more as it continues gathering momentum.
Motive: A chocolate by any other name is not a jam
by Gail Schimmel (@GailSchimmel) According to a recent press release from attorneys Adams & Adams, Italian confectionery giant, Ferrero S.p.A., has initiated legal proceedings against local jam producer, Roscherr’s Fine Foods. The real issue here is not so much the law and the precedents it will set but the psychology of the matter.
Media Report: The beauty of effective OOH advertising in Africa
a The Media Report 2014 feature by Lyn Jones. Research shows that the returns to brands from outdoor advertising is not only booming, but that urban consumers across the continent think that this media beautifies their suburbs and neighbourhoods.
Media Report: The press freedom ‘hit parade’
a The Media Report 2014 feature by Jon Pienaar. Media freedom and open information are hallmarks of democracies. But even states that refer to themselves as democratic have resorted to curtailing press freedom in the name of ‘security’.
#Top40TVratings: 24–30 November 2014
by SAARF & MarkLives (@marklives) See who made it to the top of our National and DStv charts for the week of 24–30 November 2014! This collaboration is a weekly roundup of South Africa’s TV audience viewership, revealing the best-watched shows of the week before, where they ran and how many South Africans tuned in to watch.
Motive: Reaching the masses in magazines — pay up
by Jocelyn Duff. You want to reach the masses by using magazines? Simple, use the ubiquitous family stable: Huisgenoot, DRUM and YOU. But hold on — not anymore.