a The Media Report 2014 interview. More than marginally self-assured, Daily Maverick pitches itself as news content and analysis for people with brains. A digital-only media brand that emerged in the latter half of 2009, Daily Maverick’s intelligent writing and obsession with independence is what sets it apart from the pack. The Media Report hits its publisher, Styli Charalambous, with 10 questions.
Category archives: Columns
#SouthAfricanTVratings: 2–8 February 2015 (week 6)
by MarkLives (@marklives) See which were the most popular shows on South African TV for the week of 2–8 February 2015! Using data supplied by the new Broadcast Research Council of South Africa (BRC), this #SouthAfricanTVratings column is a weekly roundup of SA’s TV audience viewership.
Agency Leaders: 2014’s most-admired ad agency in Joburg
by Herman Manson (@marklives) Every year, MarkLives polls South Africa’s top agency leaders to find out what they think of their competitors, whom they see as effective managers and great creatives, and where they believe their future competition is likely to come from. Today, we publish the results of our regional Johannesburg poll.
Ad of the Week: That awkward moment
by Oresti Patricios (@orestaki) Normally “So, what do you do?” is a way for someone to ‘size you up’ — and if you’re currently unemployed, or in an embarrassing job, it can lead to an awkward moment. In the latest Careers24 campaign from Ogilvy Cape Town, this awkwardness is capitalised upon, leading to some great ‘cringe’ comedy.
Media Report: EWN’s Katy Katopodis talks independent radio
a The Media Report 2014 interview. Eye Witness News (EWN) editor-in-chief Katy Katopodis answers 15 questions on her life, her values, the hurly-burly of daily news, and media independence. And that’s not all.
Fair Exchange: SA brands and SA consumers — deuce
by Erna George. Do you remember, years ago, that sense of embarrassment when a brand or experience in South Africa did not deliver? The dread that many came to expect — that SA products, service or experiences would not match up to global. I love the fact that this is declining (at least in some areas).
Agency Leaders: 2014’s most-admired ad agency in Cape Town
by Herman Manson. Every year, MarkLives polls South Africa’s top agency leaders to find out what they think of their competitors, whom they see as effective managers and great creatives, and where they believe their future competition is likely to come from. Today, we publish the results of our regional Cape Town poll.
The Ad Exec: Don’t get caught in the business of advertising
by Tom Fels (@thomasfels) It’s not our fault; sometimes we get caught up — in a moment, in a project, in a year’s worth of projects — and we look up to find ourselves in a place we didn’t expect, a place we never intended to go, a place where the joy is gone from the work. All we are left with is… the business of advertising.
Ad of the Week: Exploring the night
by Oresti Patricios (@orestaki) We love campaigns that use new media (sometimes along with ‘old’ media) in innovative and interesting ways. Smirnoff has raised the bar with a multi-channel campaign that promotes one of its more club-oriented products — Smirnoff Ice Double Black with Guarana.
Media Report: Esmaré Weideman on independence, power, monopoly and Africa
a The Media Report 2014 interview. Undoubtedly the most influential and powerful woman in the media in South Africa, Esmaré Weideman has a colossal challenge. As the boss of Media24, she is responsible for the commercial success of Africa’s largest publishing group. Here she talks about this challenge as well as freedom of expression, advertising, independence and monopoly.