Motive: A chocolate by any other name is not a jam

by Gail Schimmel (@GailSchimmel) According to a recent press release from attorneys Adams & Adams, Italian confectionery giant, Ferrero S.p.A., has initiated legal proceedings against local jam producer, Roscherr’s Fine Foods. The real issue here is not so much the law and the precedents it will set but the psychology of the matter.

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