by Jerry Mpufane. What does social realism mean and what influence may it have upon the craft of advertising?
Category archives: Columns
The Surgery: A new column tracking the betterment trend
by Mimi Nicklin. The trouble with being human is we think too much, and the trouble with being a consumer is we have too much to think about.
Ad of the Week: You get thick, double thick, and then Steer’s…
by Oresti Patricios. In a print and poster series that targets the youth market, Joe Public scores a sure-fire hit with a funky, funny campaign for Steers.
Motive: How (not) to serve up a brand experience
by Mike Silver. It’s critical for Brand SA that the hospitality industry gets its service in order before the next barmy army wave descends.
Shelf Life: Winning designs for wine labels
Wine Label Design Awards 2016, Fleur du Cap Theatre Awards takes a sensory journey, Alcatel gets in touch — Cheryl Hunter’s weekly pick!
Fair Exchange: Do marketing teams need dedicated data scientists?
by Erna George. Good marketing practice includes strategy development, data sourcing and analysis to understand context and possibilities.
Africa Dispatches: Being Michael Jordaan [interview]
by Mandy de Waal. These days, the former FNB banker enjoys a quieter life at his venture capital firm, Montegray.
Grenade: Small agency, big boom
by Herman Manson. It’s rare for a team to emerge from the world of publishing to launch a creative agency.
Motive: Creative spaces in ad agencies [Design Plus]
by Mark Tungate. Easing collaboration is the aim of many new agency office designs.
MagLove: The best magazine covers this week (26 February 2016)
Car, Getaway, Golf Digest, House and Leisure, Ideas and Woolworths TASTE — MediaSlut’s all-South African choice this week!