by Amahle Madlala. In uncertain economic times, brands are always looking for more ways to stand out.
Category archives: Columns
The Adtagonist: Happiness can buy money
by Carl Cardinelli. Do you wake up with unbridled enthusiasm to go to work and see your colleagues? If not, why not?
The Big Q: Will the ME increasingly compete against SA ad agencies?
by MarkLives. A new monthly column in which we ask key industry execs for their thoughts on relevant issues facing the ad industry.
Ad of the Week: Like a bolt out of the blue
by Oresti Patricios. The current ad from Telkom, by DDB and directed by Figment’s Robin Goode, draws upon both the celebrity and the cute factor.
Motive: Content marketing within the larger marketing strategy
by Carl Jordan. Within the digital ecosystem, content marketing means different things to different participants.
Motive: How mobile and search change retail marketing
by Dee Stephens. It’s all about a brand’s omnipresence and the intent of the searcher/consumer.
ABC Analysis Q4 2015: The biggest-circulating consumer mags in SA
by Herman Manson. The ABC has released magazine circulation statistics for the period October-December 2015 (ABC Q4 2015).
ABC Analysis Q4 2015: The biggest-circulating newspapers in SA
by Herman Manson. The ABC has released newspaper circulation statistics for the period October-December 2015 (ABC Q4 2015).
Shelf Life: Chivas Regal packaging MaXhosa style
SA designer creates Chivas packaging, Deep Design’s Afro-futuristic campaign kicks off, King Price’s bellowing billboard and 150 years of Jack Daniels — Cheryl Hunter’s pick!
#DesignIndaba 2016: Skill vs attitude
by Herman Manson. It’s not about skill but about attitude, according to Cecilia Martin of Amsterdam-based Lava Lab.