by Tom Fels. If the holy grail is shared value, I have a cat to put among the pigeons…
Category archives: Columns
Young, Gifted & Killing It: Grant Sithole
by Veli Ngubane. Grant Sithole, creative director at Ogilvy & Mather, is a rising star who’s executed great work for leading brands.
Beyond Borders: Creation from catastrophe
by Craig Page-Lee. Who decides on stakeholders in the development and implementation of smart cities, and when will brand owners gain a seat?
Ad of the Week: Love your body, love yourself
by Oresti Patricios. Thank goodness for disruptive home-grown brand Jet, which hit a homerun with its February campaign from Joe Public United!
Shelf Life: Local Olympian inspiration from Powerade
Powerade Olympics campaign kicks off, Shoprite decides to #ActForChange and a smoothier Sir Fruit — Cheryl Hunter’s weekly pick!
Motive: Does digital brand lift equal ad recall?
by Dee Stephens. Digital brand lift is the exact science of traditional “ad recall”, and is backed with quantifiable, trackable, exploitable data — at your fingertips.
Old Friends Young Talent remade
by Herman Manson. Less than a year since the merger of OFyt and Bletchley Park, the new combined agency is emerging from a process of integration.
The Switch: What sits in the centre? A platform or an idea?
by Alistair Mokoena. For marketing professionals, the biggest accusation seems to revolve around lack of effectiveness on our part.
MagLove: The best magazine covers this week (4 March 2016)
Frieze, New Zealand Surfing, Stylist, The Collective Quarterly and Indicator — MediaSlut’s choice this week!
Green Sky Thinking: Local solutions to global issues
by Colwyn Elder. The United Nations sustainable development goals are a new set of targets designed to change the world by 2030.