Cheryl Hunter (shelflife at marklives.com)’s weekly pick of all things new — product, packaging, design, insight, food, décor and more!
- Powerade Olympics campaign kicks off
- Shoprite decides to #ActForChange
- A smoothier Sir Fruit
Powering up
With the Rio 2016 Olympic around the corner, Powerade — the official sports drink of the 2016 Olympic Games — will be giving everyday sportsmen and women a taste of what it takes to train like an Olympian through the Powerade Train Like an Olympian campaign launching this month.
The campaign kicked off at the Cape Town Cycle Tour and will move onto the new Cape Argus Sport Show and the Old Mutual Two Oceans Marathon. Powerade will be giving all race participants and expo goers at each event the opportunity to experience elements of an Olympic-style training assessment from some of the country’s top training specialists. Participants will leave with new insights into their current technique and tips to improve their training, as well as go into a draw to participate in the Powerade Train Like an Olympian Academy.
Explains James MacLachlan, IMC marketing assets manager of Coca-Cola Southern Africa, “In celebrating Powerade’s involvement in the 2016 Olympic Games, we want to empower born sportsmen by giving them the tools to outperform themselves and to be their own Olympians.”
The academy will take place during the 2016 Olympic Games, where winners will take part in a full-day training workshop, giving them the chance to compare themselves to the most-elite athletes in the world.
“Every day, we see sportsmen and -women with the will to put in the time, energy and training to improve their performance. As one of the world’s most-innovative sports-drink brands, we want to reward these sportspeople with access to world’s most-advanced training assessments.”
www.us.powerade.com • Facebook • Twitter • Hashtag
Taking action
The Shoprite Group has launched a till-point donation facility in support of its #ActForChange Disaster Relief Fund to make it easier for South Africans to give financial assistance to those communities that remain in the grip of the worst drought in decades.
From this week, anyone is able to assist while doing their grocery shopping at any Shoprite or Checkers supermarket by adding donations in increments of R5 to their purchases.
The group has, in recent weeks, donated more than 300 000 litres of water and delivered thousands more to communities experiencing water shortages, but the cost of collecting water and transporting it across vast distances is prohibitive. It is economically considerably more viable to purchase large volumes of fresh water directly from supplier depots as close to the affected communities as possible. With Shoprite’s #ActForChange Disaster Relief Fund, the public may assist in extending drought-relief efforts substantially, as this will ensure that efforts are ultimately spent upon buying water, rather than its transportation.
The #ActForChange Disaster Relief Fund will also assist other disaster-management initiatives on a national and community level in partnership with organisations such as the SA Red Cross Society, Working on Fire and Foodbank SA. Shoprite has always been committed to supporting communities in need: its Mobile Soup Kitchens have served more than 25m cups of soup to date; the group has donated over R100m in food to various organisations to fight hunger; and fire fighters and those communities impacted by runaway fires are supported all year round.
Web • Facebook • Twitter • Hashtag
Breakfast in a bottle
Sir Fruit has expanded its existing range to include a meal-in-a-bottle smoothie range: Strawberry & Banana; Mango & Passion Fruit; Apple, Yoghurt, Oats & Cinnamon; and Berry, Yoghurt, Oats & Honey.
According to Sir Fruit’s brand manager, Taryn van Zyl, its smoothies are less-processed and use actual whole-blended fruit, preserving as much of the original flavours and nutrition as possible: “Our smoothies are really thick — but cleverly made. We’ve worked really hard to keep the production process simple, and as natural as possible. No added sugar, artificial flavours, colours or stabilisers. We’re really happy with the result.”
The Sir Fruit smoothie range is available nationally in South Africa’s top retail stores, as well as hotels, restaurants and coffee shops.
www.sirfruit.co.za • Facebook • Twitter
Shelf Life is MarkLives.com’s weekly column covering all things new. Notify us of yours at shelflife at marklives dot com. Want to sponsor Shelf Life? Contact us here.
Cheryl Hunter (@cherylhunter) has written for the South African media, marketing and advertising industries for more than 15 years. A former editor of M&M in Independent Newspapers and contributor to Bizcommunity, AdFocus, AdReview and the Ad Annual, she has also produced for various television networks and currently consults on communication strategy and media liaison.
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