by Erna George. The question, however, is not should they but do they?
Category archives: Columns
But Does It Work: Co-creation
by Andy Rice. Is co-creation is a sensible way to ensure brands achieve consumer relevance, or is it simply a way of hiring cheap labour?
Shelf Life: Ads24 keeps launching local
Kasi on Sunday this Easter, new box-office milestone for Vir Altyd and Primedia gets beading with Lebonay — Cheryl Hunter’s weekly pick!
Ad of the Week: Cling wrap gets fresh with Instagram
by Oresti Patricios. DDB SA gets Glad’s message about keeping fare fresh across to Instagram foodies.
Motive: The Euro code [Design Plus]
by Mark Tungate. The European flag looks distinctly limp right now. But who actually designed it?
Homegrown: Sho’t Left — the rise of the African brand
by Lynne Gordon. As an African identity grows and thrives, brands will need to consider their role in an African future.
MagLove: The best magazine covers this week (18 March 2016)
Cut, ELLE (Russia), L’OBS, The Economist and The New Yorker — MediaSlut’s choice this week!
But Does It Work: Long-form advertising
Andy Rice casts his gaze on long copy print ads and long-format radio spots — do they really work?
Africa Dispatches: Elaine Rumboll on the power of play [interview]
by Mandy de Waal. This Master Lego Serious Play practitioner believes that industry is in the grips of a crisis of “overseriousness”.
The Adtagonist: The problem with millennials
by Carl Cardinelli. Ahh, millennials. The problem isn’t their mindset. It’s yours.