ELLE Decoration (Mexico), Esquire Philippines, House and Leisure, Rolling Stone (Italy) and SARIE Kos — MediaSlut’s weekly pick!
Category archives: Columns
Motive: The new creative frontier — interestingness
by Adrian Miller. No one cares how popular a brand is. People care about how interesting they are.
Thinking TV: Singing stars
by Inge Hansen. Hopes are high for The Voice South Africa.
Media Redefined: Sponsors and the search for hard-working donkeys
by Martin MacGregor. I was reminded recently of a well-known Aesop’s Fable which illustrates for me the potential opportunities and dangers of sponsorship.
Inside Look: The making of the Agency Leaders 2015 poll certificate
by MarkLives. Once again, for the Most Admired poll, we approached Am I Collective to do certificates to acknowledge the 2015 Agency Leaders.
Shelf Life: Saatchi & Saatchi Brandsrock gets to KWV’s crux
KWV’s Cruxland flying off shelf and 60 years of Play-Doh — Cheryl Hunter’s weekly pick!
Ad of the Week: The difference 1 makes
by Oresti Patricios. 1Life Insurance makes a major change in strategy with its latest TVC from House of Brave with Egg Films and Left Post Production.
Asian hot-shop Arcade launched in South Africa
by Herman Manson. The move was driven from client-side, says Publicis Africa Group, with Unilever being the agency’s founding client in SA.
Motive: Agency integration trends
by Jacqui Greeff. Here are some insights into the findings of the Answered Redzone industry trends research conducted last year.
MagLove: The best magazine covers this week (24 March 2016)
Destiny MAN (South Africa), ELLE (South Africa), HYPE, Newsweek, SO-EN and WIRED — MediaSlut’s weekly pick!