Banking on glass recycling, Muslim mobisite goes tabloid and Primedia pops up places — Cheryl Hunter’s weekly pick!
Category archives: Columns
Motive: Understanding the millennial mind-set of travellers
by Peter Jordan. This is crucial for communicating with this influential generation of travellers.
Ad Exec: Lead with perspective
by Tom Fels. There is an adage that sometimes you just ‘can’t see the woods for the trees’.
Ogilvy Cape Town and Gloo get together
by Herman Manson. The physical merger between the Gloo and the Ogilvy Cape Town teams starts in June 2016.
MagLove: The best magazine covers this week (8 April 2016)
Entertainment Weekly, Novum, Süddeutsche Zeitung Magazin and The New Yorker — MediaSlut’s weekly pick!
But Does It Work: Popup stores and flash retailers
Andy Rice evaluates the success of experiential spaces that have popped up recently.
Networks pitching for MTN
by Herman Manson. One of Africa’s biggest telco brands, MTN, is out to pitch, with only major global agency networks invited.
Young, Gifted & Killing It: Festus Masekwameng
by Veli Ngubane. We profile this award-winning creative director who’s fused successfully creativity and entrepreneurship.
Masterclass Notes: What are marketers looking out for in 2016?
by Johanna McDowell. Talk of low growth, possible recession and being nervous about 2016’s outlook prompted a sharing of concerns and anxieties.
Media Future: Apple goes back to its old future
by Arthur Goldstuck. Last month, Apple went back to its old future, with a 4” iPhone that looks like a 5s but with 6s insides. Confused? So is Apple.