Columns Section • Page 235 of 318 •

Fair Exchange: Finding talent with fresh approaches to marketing

by Erna George. First you need a detailed understanding of the current team and the requirements for new roles or hires.

by Herman Manson. In which revenue band does which ad agency lie? It’s an important question — and one that isn’t always entirely clear.

Andy Rice uses the news that Coke has changed its slogan to discuss brand consistency and continuity.

Finweek, Forbes (Spain), Good Housekeeping (US), SARIE and Vanity Fair — MediaSlut’s weekly pick!

by Alistair Mokoena. Consumers have a voice today and they will use your execution or your brand to make that voice heard.

by Martin MacGregor. To base a decision upon the number of media is extremely dangerous.

by Oresti Patricios. Nedbank gets elbow-deep into real-world issues with its sponsorship of a Design Indaba project.

by Herman Manson. Elliott Ferguson offers insight into how the US capital approaches destination marketing, plus reaches out to LGBTQ travellers.

by Mike Silver. Let’s explore how agencies and brands may still deliver meaningful brand experiences, even with an uncomfortably tight waistband.

by Colwyn Elder. The over-packaging debate was recently reignited by a photograph of pre-peeled mandarins sold in plastic containers.