by Johanna McDowell. Mike Schalit, CCO of BBDO South Africa, recently conducted a “Evaluating creative against strategy” masterclass.
Category archives: Columns
Ad of the Week: Passop, your prejudice is showing!
by Oresti Patricios. NATIVE VML gets the Twitterati thinking about xenophobia and prejudice with a Twitter bot created for PASSOP.
Global Headline Makers: Adéla Kudrnová, Czech Republic
by Mark Tungate. An unusual Czech design magazine has launched a matchmaking service for creative talents and brands.
Motive: The new wave of radio presenters
by Paulo Dias. Who owns the audience today — the radio presenter or the radio station?
Shelf Life: Panasonic re-enters SA with home surveillance solutions
Panasonic presents smart surveillance, Growler beers launched across Kruger, and Savanna is a ‘leeedle crazy’ — Cheryl Hunter’s weekly pick!
The Real McCoy: Engaging talent the Netflix way
by Sean McCoy. Organisations continue to grapple with the concept of talent, culture and purpose for attracting and retaining the best and brightest.
The Odd Number builds on two
by Herman Manson. A primary school friendship has taken Xola Nouse and Sbu Sitole through high school, varsity and careers into the business partnership that is The Odd Number.
Brand Culture: The end of “the customer is always right”
by DK Badenhorst. Brands are slowly starting to get rid of the idea that, no matter what, if you pay, you are in the right.
MagLove: The best magazine covers this week (11 March 2016)
Bloomberg Businessweek, Financial Mail (South Africa), Newsweek, The Economist and TIME — MediaSlut’s choice this week!
Creation: Five creative portfolio dos and don’ts
by Artwell Nwaila. I’ve received hundreds of portfolios in my life and I come across the same five mistakes all the time.