by Luca Gallarelli. As agencies, we’re in the relationships game and at the core of this is trust.
Author archives: Simone Puterman
Media Redefined: How influential are you, really?
by Martin MacGregor. It’s time for a more-measured approach when it comes to media planning and influencers.
Always Learning: Why storytelling matters to marketers
by Kirsten Dewar. Stories are way more powerful than information because of the way the human brain works and learns.
SA TV Ratings: SABC 3 — primetime top 20 for Jun 2019
by MarkLives. The hottest primetime shows on SABC 3 in South Africa revealed: TV ratings for June 2019.
#Loeries2019 finalists: Final batch
by MarkLives. Here’s the final batch of Loeries 2019 finalists announced during Creative Week Durban, 19–25 August 2019.
Zeitgeist of Now: Post-modern values
by Jason Stewart. Here are the five key broad lessons for brands to live by, to be relevant to this generation.
Q5: Xander Nijnens tells us what’s happening with hotels [interview]
by Carey Finn. The JLL SA head of hotels and hospitality talks growth, regulations and changing consumer trends in the local accommodation sector.
The Power Report: 12 tips I learnt from listening to consumers
by Megan Power. Here’s a summary of what thousands of SA consumers would like business to do.
Can’t touch this — can social results be tangible?
by Kathryn McConnachie. When sales aren’t an option, how else can we make social results tangible and show real value?
#AgencyFocus: Anthropology works at atypical Demographica
by Carey Finn. Anthropology is the B2B marketing agency’s latest approach to solving advertising problems.